State of the Affiliate Nation 2026: Highlights from APMA launch event
Attending the Affiliate & Partner Marketing Association’s annual State of the Affiliate Nation 2026 launch event last week at Everyman Broadgate offered […]
Supermarket Christmas adverts of 2025: unwrapped!
It’s that time of year again – the 2025 Christmas ads have arrived. UK retailers are leaning on nostalgia, emotion, and smart […]
intent.ly Live! 2025: Connection, creativity and performance
Looking back at our third intent.ly Live!, held in London’s Canary Wharf on 1st October, we explored what truly makes advertising effective […]
Press Release: intent.ly expands CRO suite with SmartChoice
intent.ly expands CRO suite with SmartChoice, a generative AI-powered product recommendation guide London, UK – 13 August 2025 intent.ly, the performance-based conversion […]
A conversation with Kevin Edwards, Director of The Affiliate and Partner Marketing Association (APMA)
In a world where we’re all chronically online, affiliate marketers have turned scrolling into strategy and clicks into commissions. We’ve witnessed the […]
Supermarket Christmas adverts of 2024: unwrapped!
The 2024 Christmas adverts from UK supermarkets like Tesco, Morrisons, Aldi, and Sainsbury’s utilise a blend of psychological heuristics and behavioural norms […]
PRESS RELEASE: intent.ly announces game-changing global integration with CJ’s Universal Tag
intent.ly announces game-changing global integration with CJ’s Universal Tag, providing agile, performance-based conversion solutions for CJ clients London, UK – 3 October […]
Smarter Click launches new brand for US and APAC markets
intent.ly – the new name for Smarter Click’s US and APAC operations, launches today. “Intent is at the heart of everything we […]
