From browsing to buying: The power of personalisation
In today’s increasingly competitive market, getting customers to your website is trickier than ever before, and undoubtedly even more expensive. Bringing shoppers […]
From Back to School to Black Friday: Key marketing dates for a successful Q4
Aiming to boost AOVs, prevent cart abandonment, or steer traffic directly where stock levels need it most? Regardless of the goal, one […]
From clicks to clarity: Media Mix Modelling Q&A with Hughes Electrical
When it comes to high-ticket items like home appliances or audio-visual tech, the path to purchase is rarely a straight line. Rather, […]
From clicks to clarity: Media Mix Modelling Q&A with the AAB & T.A.M.A
As affiliate marketing continues to expand beyond traditional last-click models, the conversation is shifting towards greater transparency, richer insights, and a clearer […]
From clicks to clarity: Media Mix Modelling Q&A with Gen3 Marketing
As brands look for a clearer “true north” view of performance, a familiar challenge has emerged: affiliate marketing still struggles to demonstrate […]
Beyond blanket discounts: Five incentive campaigns that convert
While offering discounts has traditionally been the go-to strategy for driving conversions, there is a hidden cost. This approach can damage margins […]
Convert more customers this gifting season 2026
Gifting season is where good onsite journeys prove their worth – bringing high intent traffic, but often with high abandonment and limited […]
Key dates for your 2026 marketing calendar
As we look toward 2026, here are some of the key dates for your marketing calendar to help you plan ahead and […]
Supermarket Christmas adverts of 2025: unwrapped!
It’s that time of year again – the 2025 Christmas ads have arrived. UK retailers are leaning on nostalgia, emotion, and smart […]
The Truth About Affiliate Payments: Key Takeaways from the APMA Webinar
On the 14th October, intent.ly CIO David Ayre joined a panel session on “The Truth About Affiliate Payments,” – a webinar that […]
intent.ly Live! 2025: Enhancing Shopper Journeys With A.I.
A.I. is everywhere. Everyone is using it. Everyone is asking what is next and wanting to be involved in competing for the […]
intent.ly Live! 2025: Connection, creativity and performance
Looking back at our third intent.ly Live!, held in London’s Canary Wharf on 1st October, we explored what truly makes advertising effective […]
