Smarter Click launches new brand for US and APAC markets
intent.ly - the new name for Smarter Click's US and APAC operations, launches today. Reflecting the company’s position as leaders in intent-driven conversions, Smarter Click has launched its new brand 'intent.ly' initially across the US and APAC markets. The global...
Consumers are ‘predictably irrational’
We discussed how today's consumers are predictable yet irrational with one of our partners. Hear from global commercial director James Boden, interviewed by Impact’s Andrea Añez, Director of Strategic Partnerships in EMEA Conversion optimization is an art form,...
intent.ly appoints Kieryn Cowan as regional manager for APAC
intent.ly-owned Smarter Click Technology Limited has announced the appointment of Kieryn Cowan to the newly created role of regional manager for the APAC market. Cowan’s extensive experience in digital marketing includes a tenure as partnerships director covering APAC...
Awin Report 2021 – Outsourcing Innovation
'Rent-tech' model gives retailers the ability to outsource innovation Today sees the launch of the annual Awin Report which has for 2021, taken the form of a completely digitized version including video and audio interviews with key stakeholders, partners and...
Why intent.ly?
Smarter Click has been delivering successful conversion optimisation campaigns for retailers since its inception in 2013, growing across 20 territories and building up from a team of three to over 30 as 2020 finally draws to a close. This unprecedented year has given...
Smarter Codes is launched
Five years ago, Smarter Click began as a small team with a big ambition: three friends set on changing the customer success landscape in a positive, measurable way. Today, we’re a close knit team of 25 who are even more focused on creating change in this industry; so...
The myth of AI in startups
Technology is evolving by the second. Each passing day brings incredible new advancements across every industry: from brilliant biotech that pushes the boundaries of medicine and services to improve our quality of living, to the advancement of personal tech and our...
Why Personalisation is the Key to Success
Our attention spans are getting shorter. Propped up on the sofa keeping half an eye on the latest Netflix series while flitting between three or four tabs on the tablet, with your phone safely within reach lighting up with a steady stream of notifications. It’s not...