Consumers are ‘predictably irrational’

Consumers are ‘predictably irrational’

We discussed how today's consumers are predictable yet irrational with one of our partners. Hear from global commercial director James Boden, interviewed by Impact’s Andrea Añez, Director of Strategic Partnerships in EMEA Conversion optimization is an art form,...

Why intent.ly?

Why intent.ly?

Smarter Click has been delivering successful conversion optimisation campaigns for retailers since its inception in 2013, growing across 20 territories and building up from a team of three to over 30 as 2020 finally draws to a close. This unprecedented year has given...

Smarter Codes is launched

Smarter Codes is launched

Five years ago, Smarter Click began as a small team with a big ambition: three friends set on changing the customer success landscape in a positive, measurable way. Today, we’re a close knit team of 25 who are even more focused on creating change in this industry; so...

The myth of AI in startups

The myth of AI in startups

Technology is evolving by the second. Each passing day brings incredible new advancements across every industry: from brilliant biotech that pushes the boundaries of medicine and services to improve our quality of living, to the advancement of personal tech and our...

Why Personalisation is the Key to Success

Why Personalisation is the Key to Success

Our attention spans are getting shorter. Propped up on the sofa keeping half an eye on the latest Netflix series while flitting between three or four tabs on the tablet, with your phone safely within reach lighting up with a steady stream of notifications. It’s not...