From Shenzhen to scale: Why Chinese brands are ready for the next growth chapter
As PartnerBoost’s EVOLVE Summer Summit approaches, I’ve been reflecting on our time at the Spring Summit in Shenzhen earlier this year. Alongside […]
Partnerize Partnerships Day 2026: Why affiliate measurement must evolve beyond last-click
On 1 July, the intent.ly team attended Partnerize Partnerships Day in London, where the conversations were varied and insightful but with one […]
From clicks to clarity: Media Mix Modelling Q&A with Hughes Electrical
When it comes to high-ticket items like home appliances or audio-visual tech, the path to purchase is rarely a straight line. Rather, […]
From clicks to clarity: Media Mix Modelling Q&A with the AAB & T.A.M.A
As affiliate marketing continues to expand beyond traditional last-click models, the conversation is shifting towards greater transparency, richer insights, and a clearer […]
From clicks to clarity: Media Mix Modelling Q&A with Gen3 Marketing
As brands look for a clearer “true north” view of performance, a familiar challenge has emerged: affiliate marketing still struggles to demonstrate […]
From clicks to clarity: Media Mix Modelling Q&A with dentsu
As customer journeys become more complex and traditional attribution models face increasing limitations, marketers are looking for better ways to understand the […]
From clicks to clarity: Media Mix Modelling Q&A with Acquire
The affiliate channel has always been valued for driving measurable conversions, often judged through the simplicity of last-click attribution. But today’s fragmented […]
The new rules of search: 12 practical SEO, GEO & AEO tips for an AI-driven world
Last month at the Awin ThinkTank Americas event in Chicago, Lily Ray took to the stage to lay out what many marketers […]
State of the Affiliate Nation 2026: Highlights from APMA launch event
Attending the Affiliate & Partner Marketing Association’s annual State of the Affiliate Nation 2026 launch event last week at Everyman Broadgate offered […]
There’s a Super Bowl every day on social media. Not everyone’s got the memo.
I was sat at Awin Global’s ThinkTank Americas last week in Chicago, listening to a keynote from Mike Cessario, founder of canned […]
Beyond blanket discounts: Five incentive campaigns that convert
While offering discounts has traditionally been the go-to strategy for driving conversions, there is a hidden cost. This approach can damage margins […]
The power of onsite segmentation
Segmentation has become a fundamental part of modern digital marketing. Brands invest in understanding their audiences and dividing them into meaningful groups […]
