The psychology behind effective overlay design
Effective overlay design goes beyond aesthetics; it taps into the core principles of human psychology to capture attention, engage users, and drive […]
Key Dates For Your 2024 H2 Marketing Calendar
Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates […]
Website Overlays: Convert More Customers This Mother’s Day 2024
As we approach Mother’s Day in the UK*, we explore four ways to use website overlays to increase conversion rates during this […]
Heuristics Series Part 6: Price Anchoring
In the field of heuristics, anchoring refers to your brain’s tendency to heavily rely on the first piece of information offered to […]
Heuristics Series Part 5: Social Bias
Our heuristics blog series continues, with a focus on social bias – and how compelling marketing strategies can tap into the psychology […]
Creative Christmas Campaigns that Convert
With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as […]
Heuristics Series Part 4: Relevancy
Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages […]
Heuristics Series Part 3: Value Perception
In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper […]
Heuristics Series Part 2: Complementarity
Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them […]
intent.ly tag FAQs
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Shopify intent.ly Tag Integration Guide
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Add intent.ly to Google Tag Manager Guide
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