– the new name for Smarter Click’s US and APAC operations, launches today.

Reflecting the company’s position as leaders in intent-driven conversions, Smarter Click has launched its new brand ‘’ initially across the US and APAC markets.

The global conversion company rolls out a new brand name, logo and overall image for its US and APAC operations as it is set to continue diversifying further into offering additional conversion tools across a host of new brand and publisher partnerships.

Ennis Al-Saiegh, CEO, said:

“Intent is at the heart of everything we do. Using intent-based data to drive incremental conversions and customer experiences is the axiom of our operations. Doubling your conversion rate is far more cost-effective and efficient than doubling your traffic levels, and has a string of products that can do just that.”


“As I’m sure many others will be all too familiar with, 2020 brought us challenges that still remain across all our markets at the turn of the year. Whilst we kept the business operating soundly during these challenging times, we also utilised the time wisely, producing the next steps in our vision for the business through a new brand and identity to complement our push into the US and APAC markets.”

Operations Director, Chris Johnson, who has significant partnerships experience and a wide contact-base across these regions, will be supporting in spearheading the global reach to these markets. Speaking of the new brand image and reasons for the additional investment into these markets, Chris commented:


We’re excited to be bringing our brand to new shores over the course of 2021. Conversion technology is becoming a core piece of many e-commerce marketing strategies and it’s a competitive marketplace wherever you operate, however our products and proprietary technology has continued growing in its uniqueness and ultimately in value to our new and existing partner base.


We’re excited to be bringing this unique opportunity to pastures news, and I look forward to reigniting our push into these markets, showcasing our growing list of award-winning conversion tools which I have no doubts can offer value-add to the existing publisher base.