The new rules of search: 12 practical SEO, GEO & AEO tips for an AI-driven world
Last month at the Awin ThinkTank Americas event in Chicago, Lily Ray took to the stage to lay out what many marketers […]
State of the Affiliate Nation 2026: Highlights from APMA launch event
Attending the Affiliate & Partner Marketing Association’s annual State of the Affiliate Nation 2026 launch event last week at Everyman Broadgate offered […]
There’s a Super Bowl every day on social media. Not everyone’s got the memo.
I was sat at Awin Global’s ThinkTank Americas last week in Chicago, listening to a keynote from Mike Cessario, founder of canned […]
Top event success tips for 2026
After attending hundreds of ecommerce, affiliate and performance marketing events over the past few years, one thing is clear: events don’t generate […]
The Truth About Affiliate Payments: Key Takeaways from the APMA Webinar
On the 14th October, intent.ly CIO David Ayre joined a panel session on “The Truth About Affiliate Payments,” – a webinar that […]
intent.ly Live! 2025: Enhancing Shopper Journeys With A.I.
A.I. is everywhere. Everyone is using it. Everyone is asking what is next and wanting to be involved in competing for the […]
intent.ly Live! 2025: Building a career that transcends affiliate marketing
Our third edition of intent.ly Live! included an insightful panel session packed full of practical advice on how to build a career […]
intent.ly Live! 2025: Connection, creativity and performance
Looking back at our third intent.ly Live!, held in London’s Canary Wharf on 1st October, we explored what truly makes advertising effective […]
Advertising’s beige decade and the return of storytelling
This week I had the chance to present at our own intent.ly Live! event, and the theme I kept hitting replay on […]
Affiliate marketing: 12 months into the AI crystal ball
It has been a while since I’ve shared some musings from the Affiliate ecosystem. Whilst I can’t claim to be the all-encompassing […]
Rory Sutherland at Awin Global ThinkTank: A mind-bending closing keynote on psychology, perception, and peculiar bees
If you’ve ever wondered what behavioural economics, honeybees, petrol stations, warm cookies, and Winston Churchill have in common, Rory Sutherland just connected […]
Lily Ray at Awin Global ThinkTank: SEO is dead, long live SEO
If you thought SEO was just a quiet backroom discipline where nerds fiddle with metadata and whisper sweet nothings to Google’s algorithms, […]
