The new rules of search: 12 practical SEO, GEO & AEO tips for an AI-driven world
Last month at the Awin ThinkTank Americas event in Chicago, Lily Ray took to the stage to lay out what many marketers […]
There’s a Super Bowl every day on social media. Not everyone’s got the memo.
I was sat at Awin Global’s ThinkTank Americas last week in Chicago, listening to a keynote from Mike Cessario, founder of canned […]
Beyond blanket discounts: Five incentive campaigns that convert
While offering discounts has traditionally been the go-to strategy for driving conversions, there is a hidden cost. This approach can damage margins […]
The power of onsite segmentation
Segmentation has become a fundamental part of modern digital marketing. Brands invest in understanding their audiences and dividing them into meaningful groups […]
From clicks to clarity – affiliate marketing’s most important era yet
There’s been a lot of conversation recently about one thing affiliate marketing has never been particularly good at… Storytelling. It’s something I’ve […]
The discount code dilemma
Discount codes have become a permanent fixture in the e-commerce industry. For many shoppers, the journey to checkout is no longer complete […]
Key dates for your 2026 marketing calendar
As we look toward 2026, here are some of the key dates for your marketing calendar to help you plan ahead and […]
intent.ly Live! 2025: Enhancing Shopper Journeys With A.I.
A.I. is everywhere. Everyone is using it. Everyone is asking what is next and wanting to be involved in competing for the […]
Key Marketing dates to help boost conversions this Q4
As we enter Q4 and peak season, every click and onsite experience matters. With shoppers hunting for deals, now’s the time to […]
Building a promo codes strategy that converts and protects margins
Promo codes are powerful conversion tools, but without a clear strategy they can quickly eat into profitability. The most effective retailers design […]
Life through a Gen Z lens – humanising the UX experience
Generational Changes in Attention SpanGen Z and Gen Alpha have grown up within the digital sphere. We are used to seeing ultra-processed, […]
Lily Ray at Awin Global ThinkTank: SEO is dead, long live SEO
If you thought SEO was just a quiet backroom discipline where nerds fiddle with metadata and whisper sweet nothings to Google’s algorithms, […]
