From clicks to clarity: Media Mix Modelling Q&A with Hughes Electrical
When it comes to high-ticket items like home appliances or audio-visual tech, the path to purchase is rarely a straight line. Rather, […]
From clicks to clarity: Media Mix Modelling Q&A with the AAB & T.A.M.A
As affiliate marketing continues to expand beyond traditional last-click models, the conversation is shifting towards greater transparency, richer insights, and a clearer […]
From clicks to clarity: Media Mix Modelling Q&A with Gen3 Marketing
As brands look for a clearer “true north” view of performance, a familiar challenge has emerged: affiliate marketing still struggles to demonstrate […]
From clicks to clarity: Media Mix Modelling Q&A with dentsu
As customer journeys become more complex and traditional attribution models face increasing limitations, marketers are looking for better ways to understand the […]
From clicks to clarity: Media Mix Modelling Q&A with Acquire
The affiliate channel has always been valued for driving measurable conversions, often judged through the simplicity of last-click attribution. But today’s fragmented […]
The new rules of search: 12 practical SEO, GEO & AEO tips for an AI-driven world
Last month at the Awin ThinkTank Americas event in Chicago, Lily Ray took to the stage to lay out what many marketers […]
There’s a Super Bowl every day on social media. Not everyone’s got the memo.
I was sat at Awin Global’s ThinkTank Americas last week in Chicago, listening to a keynote from Mike Cessario, founder of canned […]
Beyond blanket discounts: Five incentive campaigns that convert
While offering discounts has traditionally been the go-to strategy for driving conversions, there is a hidden cost. This approach can damage margins […]
The power of onsite segmentation
Segmentation has become a fundamental part of modern digital marketing. Brands invest in understanding their audiences and dividing them into meaningful groups […]
From clicks to clarity – affiliate marketing’s most important era yet
There’s been a lot of conversation recently about one thing affiliate marketing has never been particularly good at… Storytelling. It’s something I’ve […]
The discount code dilemma
Discount codes have become a permanent fixture in the e-commerce industry. For many shoppers, the journey to checkout is no longer complete […]
Key dates for your 2026 marketing calendar
As we look toward 2026, here are some of the key dates for your marketing calendar to help you plan ahead and […]
