From clicks to clarity: Media Mix Modelling Q&A with Gen3 Marketing
As brands look for a clearer “true north” view of performance, a familiar challenge has emerged: affiliate marketing still struggles to demonstrate […]
From clicks to clarity: Media Mix Modelling Q&A with dentsu
As customer journeys become more complex and traditional attribution models face increasing limitations, marketers are looking for better ways to understand the […]
From clicks to clarity: Media Mix Modelling Q&A with Acquire
The affiliate channel has always been valued for driving measurable conversions, often judged through the simplicity of last-click attribution. But today’s fragmented […]
The new rules of search: 12 practical SEO, GEO & AEO tips for an AI-driven world
Last month at the Awin ThinkTank Americas event in Chicago, Lily Ray took to the stage to lay out what many marketers […]
There’s a Super Bowl every day on social media. Not everyone’s got the memo.
I was sat at Awin Global’s ThinkTank Americas last week in Chicago, listening to a keynote from Mike Cessario, founder of canned […]
Beyond blanket discounts: Five incentive campaigns that convert
While offering discounts has traditionally been the go-to strategy for driving conversions, there is a hidden cost. This approach can damage margins […]
The power of onsite segmentation
Segmentation has become a fundamental part of modern digital marketing. Brands invest in understanding their audiences and dividing them into meaningful groups […]
From clicks to clarity – affiliate marketing’s most important era yet
There’s been a lot of conversation recently about one thing affiliate marketing has never been particularly good at… Storytelling. It’s something I’ve […]
The discount code dilemma
Discount codes have become a permanent fixture in the e-commerce industry. For many shoppers, the journey to checkout is no longer complete […]
Key dates for your 2026 marketing calendar
As we look toward 2026, here are some of the key dates for your marketing calendar to help you plan ahead and […]
intent.ly Live! 2025: Enhancing Shopper Journeys With A.I.
A.I. is everywhere. Everyone is using it. Everyone is asking what is next and wanting to be involved in competing for the […]
Key Marketing dates to help boost conversions this Q4
As we enter Q4 and peak season, every click and onsite experience matters. With shoppers hunting for deals, now’s the time to […]
