Heuristics Series Part 5: Social Bias
Our heuristics blog series continues, with a focus on social bias – and how compelling marketing strategies can tap into the psychology […]
Creative Christmas Campaigns that Convert
With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as […]
Heuristics Series Part 4: Relevancy
Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages […]
Heuristics Series Part 3: Value Perception
In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper […]
Heuristics Series Part 2: Complementarity
Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them […]
Heuristics Series Part 1: Scarcity
Heuristics can help us understand shopper behaviour and what influences buying decisions. In this blog series, we explore how seven of these mental […]
Shopify intent.ly Tag Integration Guide
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Add intent.ly to Google Tag Manager Guide
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Awin Report 2021 – Outsourcing Innovation
‘Rent-tech’ model gives retailers the ability to outsource innovation Today sees the launch of the annual Awin Report which has for 2021, […]
Smarter Click launches new brand for US and APAC markets
intent.ly – the new name for Smarter Click’s US and APAC operations, launches today. “Intent is at the heart of everything we […]
Why Personalisation is the Key to Success
Our attention spans are getting shorter. Propped up on the sofa keeping half an eye on the latest Netflix series while flitting […]
