Smarter Click launches new brand for US and APAC markets
intent.ly – the new name for Smarter Click’s US and APAC operations, launches today. “Intent is at the heart of everything we […]
Consumers are ‘predictably irrational’
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]We discussed how today’s consumers […]
The psychology behind effective overlay design
Effective overlay design goes beyond aesthetics; it taps into the core principles of human psychology to capture attention, engage users, and drive […]
10 types of overlay – and how to use them to build an effective full-funnel strategy
Website overlays are powerful tools for engaging visitors and driving desired outcomes – such as to make a purchase or sign up […]
Key Dates For Your 2024 H2 Marketing Calendar
Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates […]
Website Overlays: Convert More Customers This Mother’s Day 2024
As we approach Mother’s Day in the UK*, we explore four ways to use website overlays to increase conversion rates during this […]
Heuristics Series Part 6: Price Anchoring
In the field of heuristics, anchoring refers to your brain’s tendency to heavily rely on the first piece of information offered to […]
Heuristics Series Part 5: Social Bias
Our heuristics blog series continues, with a focus on social bias – and how compelling marketing strategies can tap into the psychology […]
Creative Christmas Campaigns that Convert
With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as […]
Heuristics Series Part 4: Relevancy
Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages […]
Heuristics Series Part 3: Value Perception
In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper […]
Heuristics Series Part 2: Complementarity
Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them […]
Heuristics Series Part 1: Scarcity
Heuristics can help us understand shopper behaviour and what influences buying decisions. In this blog series, we explore how seven of these mental […]
shopify intent.ly integration guide
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