Smarter Click launches new brand for US and APAC markets
intent.ly – the new name for Smarter Click’s US and APAC operations, launches today. “Intent is at the heart of everything we […]
intent.ly Live! 2025: Connection, creativity and performance
Looking back at our third intent.ly Live!, held in London’s Canary Wharf on 1st October, we explored what truly makes advertising effective […]
Key Marketing dates to help boost conversions this Q4
As we enter Q4 and peak season, every click and onsite experience matters. With shoppers hunting for deals, now’s the time to […]
Building a promo codes strategy that converts and protects margins
Promo codes are powerful conversion tools, but without a clear strategy they can quickly eat into profitability. The most effective retailers design […]
Advertising’s beige decade and the return of storytelling
This week I had the chance to present at our own intent.ly Live! event, and the theme I kept hitting replay on […]
Affiliate marketing: 12 months into the AI crystal ball
It has been a while since I’ve shared some musings from the Affiliate ecosystem. Whilst I can’t claim to be the all-encompassing […]
Press Release: intent.ly expands CRO suite with SmartChoice
intent.ly expands CRO suite with SmartChoice, a generative AI-powered product recommendation guide London, UK – 13 August 2025 intent.ly, the performance-based conversion […]
Life through a Gen Z lens – humanising the UX experience
Generational Changes in Attention SpanGen Z and Gen Alpha have grown up within the digital sphere. We are used to seeing ultra-processed, […]
How to set up effective A/B tests for overlays
Data-driven testing unlocks valuable insights, enabling you to optimise conversion rates, engagement, and revenue. But where do you start?! With over a […]
A conversation with Kevin Edwards, Director of The Affiliate and Partner Marketing Association (APMA)
In a world where we’re all chronically online, affiliate marketers have turned scrolling into strategy and clicks into commissions. We’ve witnessed the […]
Rory Sutherland at Awin Global ThinkTank: A mind-bending closing keynote on psychology, perception, and peculiar bees
If you’ve ever wondered what behavioural economics, honeybees, petrol stations, warm cookies, and Winston Churchill have in common, Rory Sutherland just connected […]
Lily Ray at Awin Global ThinkTank: SEO is dead, long live SEO
If you thought SEO was just a quiet backroom discipline where nerds fiddle with metadata and whisper sweet nothings to Google’s algorithms, […]
Dr Karen Nelson-Field at Awin Global ThinkTank 2025: Marketers need to stop counting eyeballs and start earning them
Dr Karen Nelson-Field closed the first day of Awin Global ThinkTank (apparently after enjoying four Portuguese custard tarts – being from Australia, […]
