Smarter Click launches new brand for US and APAC markets
intent.ly – the new name for Smarter Click’s US and APAC operations, launches today. “Intent is at the heart of everything we […]
Press Release: intent.ly expands CRO suite with SmartChoice
intent.ly expands CRO suite with SmartChoice, a generative AI-powered product recommendation guide London, UK – 13 August 2025 intent.ly, the performance-based conversion […]
Retail revival: why humanising the digital experience is the next big move
Generational Changes in Attention SpanGen Z and Gen Alpha have grown up within the digital sphere. We are used to seeing ultra-processed, […]
How to set up effective A/B tests for overlays
Data-driven testing unlocks valuable insights, enabling you to optimise conversion rates, engagement, and revenue. But where do you start?! With over a […]
A conversation with Kevin Edwards, Director of The Affiliate and Partner Marketing Association (APMA)
In a world where we’re all chronically online, affiliate marketers have turned scrolling into strategy and clicks into commissions. We’ve witnessed the […]
Rory Sutherland at Awin Global ThinkTank: A mind-bending closing keynote on psychology, perception, and peculiar bees
If you’ve ever wondered what behavioural economics, honeybees, petrol stations, warm cookies, and Winston Churchill have in common, Rory Sutherland just connected […]
Lily Ray at Awin Global ThinkTank: SEO is dead, long live SEO
If you thought SEO was just a quiet backroom discipline where nerds fiddle with metadata and whisper sweet nothings to Google’s algorithms, […]
Dr Karen Nelson-Field at Awin Global ThinkTank 2025: Marketers need to stop counting eyeballs and start earning them
Dr Karen Nelson-Field closed the first day of Awin Global ThinkTank (apparently after enjoying four Portuguese custard tarts – being from Australia, […]
Scott Galloway at Awin Global ThinkTank 2025: Vulgar, vital, and very much on point
There’s no easing into a Scott Galloway keynote. You’re thrown straight into a high-speed blender of profanity, sharp wit, and unapologetically bold […]
Surviving the privacy apocalypse: Key takeaways from ASW’s slightly terrifying keynote
Another year, another Affiliate Summit West, where a global industry entourage descends upon Vegas to discuss the future of affiliate and performance […]
How to use overlays for upselling and cross-selling
Website overlays can be powerful tools for increasing average order value (AOVs) through upselling and cross-selling. When implemented strategically, they can enhance […]
Key dates for your 2025 marketing calendar
Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates […]
Supermarket Christmas adverts of 2024: unwrapped!
The 2024 Christmas adverts from UK supermarkets like Tesco, Morrisons, Aldi, and Sainsbury’s utilise a blend of psychological heuristics and behavioural norms […]
