Beyond blanket discounts: Five incentive campaigns that convert
While offering discounts has traditionally been the go-to strategy for driving conversions, there is a hidden cost. This approach can damage margins […]
The power of onsite segmentation
Segmentation has become a fundamental part of modern digital marketing. Brands invest in understanding their audiences and dividing them into meaningful groups […]
The discount code dilemma
Discount codes have become a permanent fixture in the e-commerce industry. For many shoppers, the journey to checkout is no longer complete […]
Smarter Click launches new brand for US and APAC markets
intent.ly – the new name for Smarter Click’s US and APAC operations, launches today. “Intent is at the heart of everything we […]
