From Shenzhen to scale: Why Chinese brands are ready for the next growth chapter
As PartnerBoost’s EVOLVE Summer Summit approaches, I’ve been reflecting on our time at the Spring Summit in Shenzhen earlier this year. Alongside […]
Partnerize Partnerships Day 2026: Why affiliate measurement must evolve beyond last-click
On 1 July, the intent.ly team attended Partnerize Partnerships Day in London, where the conversations were varied and insightful but with one […]
From clicks to clarity: Media Mix Modelling Q&A with Hughes Electrical
When it comes to high-ticket items like home appliances or audio-visual tech, the path to purchase is rarely a straight line. Rather, […]
From clicks to clarity: Media Mix Modelling Q&A with the AAB & T.A.M.A
As affiliate marketing continues to expand beyond traditional last-click models, the conversation is shifting towards greater transparency, richer insights, and a clearer […]
From clicks to clarity: Media Mix Modelling Q&A with Gen3 Marketing
As brands look for a clearer “true north” view of performance, a familiar challenge has emerged: affiliate marketing still struggles to demonstrate […]
From clicks to clarity: Media Mix Modelling Q&A with dentsu
As customer journeys become more complex and traditional attribution models face increasing limitations, marketers are looking for better ways to understand the […]
From clicks to clarity: Media Mix Modelling Q&A with Acquire
The affiliate channel has always been valued for driving measurable conversions, often judged through the simplicity of last-click attribution. But today’s fragmented […]
State of the Affiliate Nation 2026: Highlights from APMA launch event
Attending the Affiliate & Partner Marketing Association’s annual State of the Affiliate Nation 2026 launch event last week at Everyman Broadgate offered […]
From clicks to clarity – affiliate marketing’s most important era yet
There’s been a lot of conversation recently about one thing affiliate marketing has never been particularly good at… Storytelling. It’s something I’ve […]
Top event success tips for 2026
After attending hundreds of ecommerce, affiliate and performance marketing events over the past few years, one thing is clear: events don’t generate […]
The Truth About Affiliate Payments: Key Takeaways from the APMA Webinar
On the 14th October, intent.ly CIO David Ayre joined a panel session on “The Truth About Affiliate Payments,” – a webinar that […]
intent.ly Live! 2025: Building a career that transcends affiliate marketing
Our third edition of intent.ly Live! included an insightful panel session packed full of practical advice on how to build a career […]
