From clicks to clarity: Media Mix Modelling Q&A with Acquire
The affiliate channel has always been valued for driving measurable conversions, often judged through the simplicity of last-click attribution. But today’s fragmented […]
State of the Affiliate Nation 2026: Highlights from APMA launch event
Attending the Affiliate & Partner Marketing Association’s annual State of the Affiliate Nation 2026 launch event last week at Everyman Broadgate offered […]
From clicks to clarity – affiliate marketing’s most important era yet
There’s been a lot of conversation recently about one thing affiliate marketing has never been particularly good at… Storytelling. It’s something I’ve […]
Top event success tips for 2026
After attending hundreds of ecommerce, affiliate and performance marketing events over the past few years, one thing is clear: events don’t generate […]
The Truth About Affiliate Payments: Key Takeaways from the APMA Webinar
On the 14th October, intent.ly CIO David Ayre joined a panel session on “The Truth About Affiliate Payments,” – a webinar that […]
intent.ly Live! 2025: Building a career that transcends affiliate marketing
Our third edition of intent.ly Live! included an insightful panel session packed full of practical advice on how to build a career […]
intent.ly Live! 2025: Connection, creativity and performance
Looking back at our third intent.ly Live!, held in London’s Canary Wharf on 1st October, we explored what truly makes advertising effective […]
Affiliate marketing: 12 months into the AI crystal ball
It has been a while since I’ve shared some musings from the Affiliate ecosystem. Whilst I can’t claim to be the all-encompassing […]
A conversation with Kevin Edwards, Director of The Affiliate and Partner Marketing Association (APMA)
In a world where we’re all chronically online, affiliate marketers have turned scrolling into strategy and clicks into commissions. We’ve witnessed the […]
Surviving the privacy apocalypse: Key takeaways from ASW’s slightly terrifying keynote
Another year, another Affiliate Summit West, where a global industry entourage descends upon Vegas to discuss the future of affiliate and performance […]
