Partnerize Partnerships Day 2026: Why affiliate measurement must evolve beyond last-click
On 1 July, the intent.ly team attended Partnerize Partnerships Day in London, where the conversations were varied and insightful but with one […]
From clicks to clarity: Media Mix Modelling Q&A with Hughes Electrical
When it comes to high-ticket items like home appliances or audio-visual tech, the path to purchase is rarely a straight line. Rather, […]
From clicks to clarity: Media Mix Modelling Q&A with the AAB & T.A.M.A
As affiliate marketing continues to expand beyond traditional last-click models, the conversation is shifting towards greater transparency, richer insights, and a clearer […]
From clicks to clarity: Media Mix Modelling Q&A with Gen3 Marketing
As brands look for a clearer “true north” view of performance, a familiar challenge has emerged: affiliate marketing still struggles to demonstrate […]
From clicks to clarity: Media Mix Modelling Q&A with dentsu
As customer journeys become more complex and traditional attribution models face increasing limitations, marketers are looking for better ways to understand the […]
From clicks to clarity: Media Mix Modelling Q&A with Acquire
The affiliate channel has always been valued for driving measurable conversions, often judged through the simplicity of last-click attribution. But today’s fragmented […]
State of the Affiliate Nation 2026: Highlights from APMA launch event
Attending the Affiliate & Partner Marketing Association’s annual State of the Affiliate Nation 2026 launch event last week at Everyman Broadgate offered […]
From clicks to clarity – affiliate marketing’s most important era yet
There’s been a lot of conversation recently about one thing affiliate marketing has never been particularly good at… Storytelling. It’s something I’ve […]
Top event success tips for 2026
After attending hundreds of ecommerce, affiliate and performance marketing events over the past few years, one thing is clear: events don’t generate […]
The Truth About Affiliate Payments: Key Takeaways from the APMA Webinar
On the 14th October, intent.ly CIO David Ayre joined a panel session on “The Truth About Affiliate Payments,” – a webinar that […]
intent.ly Live! 2025: Building a career that transcends affiliate marketing
Our third edition of intent.ly Live! included an insightful panel session packed full of practical advice on how to build a career […]
intent.ly Live! 2025: Connection, creativity and performance
Looking back at our third intent.ly Live!, held in London’s Canary Wharf on 1st October, we explored what truly makes advertising effective […]
