How to create non-intrusive overlays that convert
Overlays can be powerful conversion tools when they seamlessly enhance the shopper journey – the key to success lies in creating non-intrusive […]
PRESS RELEASE: intent.ly announces game-changing global integration with CJ’s Universal Tag
intent.ly announces game-changing global integration with CJ’s Universal Tag, providing agile, performance-based conversion solutions for CJ clients London, UK – 3 October […]
The psychology behind effective overlay design
Effective overlay design goes beyond aesthetics; it taps into the core principles of human psychology to capture attention, engage users, and drive […]
10 types of overlay – and how to use them to build an effective full-funnel strategy
Website overlays are powerful tools for engaging visitors and driving desired outcomes – such as to make a purchase or sign up […]
Key Dates For Your 2024 H2 Marketing Calendar
Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates […]
Website Overlays: Convert More Customers This Mother’s Day 2024
As we approach Mother’s Day in the UK*, we explore four ways to use website overlays to increase conversion rates during this […]
Heuristics Series Part 6: Price Anchoring
In the field of heuristics, anchoring refers to your brain’s tendency to heavily rely on the first piece of information offered to […]
Heuristics Series Part 5: Social Bias
Our heuristics blog series continues, with a focus on social bias – and how compelling marketing strategies can tap into the psychology […]
Creative Christmas Campaigns that Convert
With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as […]
Heuristics Series Part 4: Relevancy
Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages […]
Heuristics Series Part 3: Value Perception
In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper […]
Heuristics Series Part 2: Complementarity
Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them […]