Beyond blanket discounts: Five incentive campaigns that convert
While offering discounts has traditionally been the go-to strategy for driving conversions, it exacts a price. This approach can damage margins and […]
The power of onsite segmentation
Segmentation has become a fundamental part of modern digital marketing. Brands invest in understanding their audiences and dividing them into meaningful groups […]
Convert More Customers This Gifting Season 2026
Gifting season is where good onsite journeys prove their worth – bringing high intent traffic, but often with high abandonment and limited […]
From clicks to clarity – affiliate marketing’s most important era yet
There’s been a lot of conversation recently about one thing affiliate marketing has never been particularly good at… Storytelling. It’s something I’ve […]
The discount code dilemma
Discount codes have become a permanent fixture in the e-commerce industry. For many shoppers, the journey to checkout is no longer complete […]
Top event success tips for 2026
After attending hundreds of ecommerce, affiliate and performance marketing events over the past few years, one thing is clear: events don’t generate […]
Key dates for your 2026 marketing calendar
As we look toward 2026, here are some of the key dates for your marketing calendar to help you plan ahead and […]
Supermarket Christmas adverts of 2025: unwrapped!
It’s that time of year again – the 2025 Christmas ads have arrived. UK retailers are leaning on nostalgia, emotion, and smart […]
The Truth About Affiliate Payments: Key Takeaways from the APMA Webinar
On the 14th October, intent.ly CIO David Ayre joined a panel session on “The Truth About Affiliate Payments,” – a webinar that […]
intent.ly Live! 2025: Enhancing Shopper Journeys With A.I.
A.I. is everywhere. Everyone is using it. Everyone is asking what is next and wanting to be involved in competing for the […]
intent.ly Live! 2025: Building a career that transcends affiliate marketing
Our third edition of intent.ly Live! included an insightful panel session packed full of practical advice on how to build a career […]
intent.ly Live! 2025: Connection, creativity and performance
Looking back at our third intent.ly Live!, held in London’s Canary Wharf on 1st October, we explored what truly makes advertising effective […]
