From Back to School to Black Friday: Key marketing dates for a successful Q4
Aiming to boost AOVs, prevent cart abandonment, or steer traffic directly where stock levels need it most? Regardless of the goal, one thing rings true for every brand during peak season: strong campaign planning is the first step to success.
Below are the remaining important dates of 2026 to lock into your marketing calendar now, along with smart onsite examples that will help you turn seasonal hype into revenue to end the year strong.
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SEPTEMBER
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OCTOBER
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Back to School (1, UK)
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Black History Month
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Father's Day (6, Australia)
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Golden Week (1-7, China)
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Labor Day (7, US)
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National Day of Spain (12)
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Independence Day (16, Mexico)
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Thanksgiving (12, Canada)
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Oktoberfest starts (19, Germany)
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Halloween (31)
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Fairtrade Fortnight starts (21)
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Mid-Autumn Festival (25, China)
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NOVEMBER
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DECEMBER
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World Vegan Day (1)
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Couple's Day / Double 12 (12, China)
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Day of the Dead (2)
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Green Monday (14, US)
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Melbourne Cup Day (3, Australia)
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Super Saturday (19)
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Remembrance Sunday (8)
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Last Next Day Delivery (23)
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Diwali (8)
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Christmas Eve (24)
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Singles' Day (11, China)
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Christmas Day (25)
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Remembrance Day (UK) / Veterans Day (US)
Armistice Day (France) (11) |
Boxing Day (26)
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El Buen Fin (13-17, Mexico)
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New Year's Eve (31)
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Thanksgiving (26, US)
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Black Friday (27)
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Small Business Saturday (28)
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St. Andrew's Day (30, Scotland)
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Cyber Monday (30)
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Dropping a discount code on your homepage and crossing your fingers won’t cut it in today’s wave of serious marketing innovation. To truly capture every drop of seasonal revenue, you need targeted triggers, flexible tech, and a strategy that meets shoppers at the exact moment of purchase intent.
Ready to make this your highest-converting Peak yet? Reach out to your intent.ly Client Success Manager or request a demo. Let’s build your new strategy together.
Patience is intent.ly’s marketing executive, with a passion for creative content marketing and social media strategies.
