Beyond blanket discounts: Five incentive campaigns that convert
While offering discounts has traditionally been the go-to strategy for driving conversions, there is a hidden cost. This approach can damage margins […]
The power of onsite segmentation
Segmentation has become a fundamental part of modern digital marketing. Brands invest in understanding their audiences and dividing them into meaningful groups […]
Convert more customers this gifting season 2026
Gifting season is where good onsite journeys prove their worth – bringing high intent traffic, but often with high abandonment and limited […]
Building a promo codes strategy that converts and protects margins
Promo codes are powerful conversion tools, but without a clear strategy they can quickly eat into profitability. The most effective retailers design […]
Affiliate marketing: 12 months into the AI crystal ball
It has been a while since I’ve shared some musings from the Affiliate ecosystem. Whilst I can’t claim to be the all-encompassing […]
How to set up effective A/B tests for overlays
Data-driven testing unlocks valuable insights, enabling you to optimise conversion rates, engagement, and revenue. But where do you start?! With over a […]
Lily Ray at Awin Global ThinkTank: SEO is dead, long live SEO
If you thought SEO was just a quiet backroom discipline where nerds fiddle with metadata and whisper sweet nothings to Google’s algorithms, […]
Dr Karen Nelson-Field at Awin Global ThinkTank 2025: Marketers need to stop counting eyeballs and start earning them
Dr Karen Nelson-Field closed the first day of Awin Global ThinkTank (apparently after enjoying four Portuguese custard tarts – being from Australia, […]
Surviving the privacy apocalypse: Key takeaways from ASW’s slightly terrifying keynote
Another year, another Affiliate Summit West, where a global industry entourage descends upon Vegas to discuss the future of affiliate and performance […]
How to use overlays for upselling and cross-selling
Website overlays can be powerful tools for increasing average order value (AOVs) through upselling and cross-selling. When implemented strategically, they can enhance […]
How to create non-intrusive overlays that convert
Overlays can be powerful conversion tools when they seamlessly enhance the shopper journey – the key to success lies in creating non-intrusive […]
PRESS RELEASE: intent.ly announces game-changing global integration with CJ’s Universal Tag
intent.ly announces game-changing global integration with CJ’s Universal Tag, providing agile, performance-based conversion solutions for CJ clients London, UK – 3 October […]
