Press Release: intent.ly expands CRO suite with SmartChoice

intent.ly expands CRO suite with SmartChoice, a generative AI-powered product recommendation guide

London, UK – 13 August 2025

intent.ly, the performance-based conversion optimisation platform, has launched a brand new generative AI-powered product recommendation guide, in partnership with Help Me Choose A.I. This powerful new solution helps online shoppers make faster, more confident purchase decisions.

Acting as a virtual store assistant, intent.ly’s SmartChoice uses data feeds and intelligent questioning to deliver personalised product recommendations. By guiding shoppers to the right products faster, it reduces choice overload and basket abandonment – ultimately increasing conversion rates and average order values for retailers.

This move strengthens intent.ly’s commitment to driving value for brands and optimising experiences for consumers. intent.ly SmartChoice is a natural fit for intent.ly, complementing existing CRO solutions such as website overlays, in-page campaigns, email remarketing, brand partnerships and voucher code analytics.

“This compelling solution opens the door to new verticals and markets, unlocking both fresh business opportunities and accelerated growth for our existing clients,” said Ennis Al-Saiegh, Founder and CEO of intent.ly. “With Help Me Choose A.I.’s generative AI power, speed, and simple set up, combined with our global scale and expert managed service, this partnership is perfectly positioned to deliver real-world impact.”

Al Ryrie, Founder and CEO of Help Me Choose A.I, whose impressive client base already includes Canon and HP, will work closely with intent.ly to continue innovating the product for the affiliate sector.

“Joining forces with intent.ly gives us the platform to scale with brands working in the affiliate space – and to drive further optimisations that will benefit those brands and their customers,” said Al Ryrie.

intent.ly SmartChoice is available now, with dedicated support and onboarding provided by intent.ly’s existing team of CRO experts.

For more information, visit intent.ly/smart-choice

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About intent.ly:

intent.ly is an award-winning shopper journey optimisation platform empowering online retailers to engage and convert shoppers. Personalised engagement tools – website overlays, in-page campaigns, email remarketing, brand partnerships and voucher code analytics – enable brands to achieve a wide range of ecommerce KPIs.

Media contact:
Amy Jordan
Marketing Manager
amy.jordan@intent.ly

About Help Me Choose A.I.

Help Me Choose A.I. is a zero-party data and product recommendation platform founded in 2017. Seamless to deploy and fully customisable, Help Me Choose A.I. boosts conversions, increases customer satisfaction, and drives long-term loyalty.