Key Marketing dates to help boost conversions this Q4

As we enter Q4 and peak season, every click and onsite experience matters. With shoppers hunting for deals, now’s the time to optimise your site and convert every visit. Using intent.ly’s data-driven incentives, brands can deliver the right offer to the right customer at the right moment – and the final months bring major opportunities to boost AOVs, reduce cart abandonment, and drive revenue.
Here’s your guide to key shopping dates and moments to win this Q4:
October
- Diwali (20 Oct, India): Diwali festival marks new beginnings and the start of the new year for many. Use limited-time offers, personalised discounts, and festive-themed product bundles to help drive revenue.
- Halloween (31 Oct): Make the most of Halloween by running playful, themed campaigns that tap into the excitement of the season. Limited-edition products, time-sensitive discounts, and interactive experiences like mystery deals or “treat or trick” offers can drive engagement, boost conversions, and attract new customers.

November
- World Vegan Day (1 Nov)
- Day of the Dead (2 Nov)
- Melbourne Cup Day (4 Nov, Australia)
- Remembrance Sunday (9 Nov)
- Remembrance Day (UK)/Veterans Day (US)/Armistice Day (France) (11 Nov)
- Singles’ Day (11 Nov, China): Capitalise on this special sales event where single individuals mark the occasion by spoiling themselves with gifts and presents. Singles’ Day has become one of the world’s largest online shopping days.
- El Buen Fin (14 Nov, Mexico): This shopping holiday, offering discounts and deals for four days the weekend before Mexican Revolution Day, is expected to attract 82% of Mexican consumers for year-end purchases, with promotions as the main incentive.
- Thanksgiving (27 Nov, US): This period sets the stage for Black Friday and Cyber Monday. Launch teaser campaigns or early access events to build anticipation and engagement.
- Black Friday (28 Nov): Black Friday remains one of the busiest shopping days. Focus on high-conversion offers, limited-time discounts, or bundle deals to maximise AOV and conversions.
- Small Business Saturday (29 Nov)
- St. Andrew’s Day (30 Nov, Scotland)

December
- Cyber Monday (1 Dec): Many shoppers wait until Cyber Monday to make online purchases. Consider running digital exclusives, loyalty rewards, and cross-selling promotions to drive traffic and reduce cart abandonment.
- Green Monday (8 Dec, US)
- Couple’s Day / Double 12 (12 Dec, Asia): An opportunity to engage with Chinese shoppers following the Singles’ Day shopping frenzy and a second chance for brands to capitalise on the year-end shopping mood – with flash sales, loyalty rewards and targeted promotions.
- Super Saturday (20)
- Last delivery dates (last next day delivery for Christmas, 23 Dec)
- Christmas Eve (24 Dec)
- Christmas Day (25 Dec)
- Boxing Day (26 Dec)
- New Year’s Eve (31 Dec)

Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.

Patience is intent.ly’s marketing executive, with a passion for creative content marketing and social media strategies.