Key Marketing Dates to Help Boost Conversions Through the End of 2024
To achieve all your ecommerce goals by the end of Q4, targeted, relevant campaigns are crucial for engaging shoppers and driving conversions. The rest of November and December offer major opportunities to connect with your audience and achieve KPIs such as acquiring new customers, boosting average order values (AOVs), reducing cart abandonment, managing inventory, and optimising traffic.
Here’s a quick guide to the remaining key November and December dates and how to plan impactful campaigns that drive results this holiday season:
November
- El Buen Fin (15 Nov, Mexico): This shopping holiday, offering discounts and deals for four days the weekend before Mexican Revolution Day, is expected to attract 82% of Mexican consumers for year-end purchases, with promotions as the main incentive.
- Thanksgiving Weekend (28 Nov-1 Dec, US): This period sets the stage for Black Friday and Cyber Monday. Launch teaser campaigns or early access events to build anticipation and engagement.
- Black Friday (29 Nov): Black Friday remains one of the busiest shopping days. Focus on high-conversion offers, limited-time discounts, or bundle deals to maximise AOV and conversions.
- Small Business Saturday (30 Nov)
- St. Andrew’s Day (30 Nov, Scotland)
December
- Cyber Monday (2 Dec): Many shoppers wait until Cyber Monday to make online purchases. Consider running digital exclusives, loyalty rewards, and cross-selling promotions to drive traffic and reduce cart abandonment.
- Green Monday (9 Dec, US)
- Couple’s Day / Double 12 (12 Dec, Asia): An opportunity to engage with Chinese shoppers following the Singles’ Day shopping frenzy and a second chance for brands to capitalise on the year-end shopping mood – with flash sales, loyalty rewards and targeted promotions.
- Super Saturday (21)
- Last delivery dates (last next day delivery for Christmas, 23 Dec)
- Christmas Eve (24 Dec)
- Christmas Day (25 Dec)
- Boxing Day (26 Dec)
- New Year’s Eve (31 Dec)
Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.
