Key Dates For Your 2025 Marketing Calendar
Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates for your marketing calendar to kick off 2025 – we hope it inspires you to get ahead and start planning for success now.
Whether your goal is to acquire new customers, boost conversion rates and AOVs, reduce cart abandonment, manage inventory or traffic shape – effective campaign planning and working with the right tech partners will help ensure you achieve them.
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JANUARY
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FEBRUARY
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MARCH
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New Year's Day (1)
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Super Bowl Final (9, US)
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St. David's Day (1, Wales)
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Martin Luther King Jr Day (20, US)
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Valentine's Day (14)
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Shrove Tuesday / Pancake Day (4)
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Blue Monday (20)
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Presidents' Day (17, US)
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Ash Wednesday (5)
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Burns Night (25, Scotland)
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Family Day (17, Canada)
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World Book Day (6)
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Australia Day (26)
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London Fashion Week (20)
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International Women's Day (8)
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Chinese New Year (29)
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Ramadan starts (28)
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Holi Festival (14, India)
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St. Patrick's Day (17)
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Eid (30)
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Mothering Sunday (30, UK)
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APRIL
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MAY
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JUNE
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Qingming Festival (4, China)
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Labour Day/May Day (1)
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Pride Month
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Good Friday (18)
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Cinco De Mayo (5, Mexico)
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Republic Day (2, Italy)
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Easter Sunday (20)
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Bank Holiday (5, UK)
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Whit Monday (9)
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Easter Monday (21)
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WWII Victory Day (8, France)
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Flag Day (14, US)
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St. George's Day (23, England)
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Mother's Day (11, US, Australia)
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Father's Day (15)
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Anzac Day (25)
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Hot Sales (14 TBC, Mexico)
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Wimbledon Championships starts (30)
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FA Cup Final (17)
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Victoria Day (19, Canada)
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RHS Chelsea Flower Show (20)
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Mother's Day (25, France)
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Bank Holiday (26, UK)
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Gloucester Cheese Rolling (26, UK)
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Memorial Day (26, US)
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JULY
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AUGUST
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SEPTEMBER
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Canada Day (1)
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Assumption of Mary (15, Italy)
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Labor Day (1, US)
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Amazon Prime Day (TBC)
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Bank Holiday (25, UK)
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Back to School (1, UK)
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Independence Day (4, US)
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Qixi Festival / Valentine's Day (29, China)
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Father's Day (7, Australia)
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Independence Day (9, Argentina)
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Independence Day (16, Mexico)
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Bastille Day (14, France)
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Oktoberfest starts (20, Germany)
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Independence Day (20, Colombia)
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Fairtrade Fortnight starts (22)
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OCTOBER
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NOVEMBER
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DECEMBER
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Black History Month
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World Vegan Day (1)
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Cyber Monday (1)
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Golden Week (1-7, China)
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Day of the Dead (2)
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Green Monday (8, US)
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Mid-Autumn Festival (6, China)
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Melbourne Cup Day (4, Australia)
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Couple's Day / Double 12 (12, China)
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National Day of Spain (12)
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Remembrance Sunday (9)
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Super Saturday (20)
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Thanksgiving (13, Canada)
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Singles' Day (11, China)
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Last Next Day Delivery (23)
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Diwali (20)
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Remembrance Day (UK) / Veterans Day (US) Armistice Day (France) (11)
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Christmas Eve (24)
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Halloween (31)
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El Buen Fin (21, Mexico)
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Christmas Day (25)
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Thanksgiving (27, US)
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Boxing Day (26)
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Black Friday (28)
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New Year's Eve (31)
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Small Business Saturday (29)
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St. Andrew's Day (30, Scotland)
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Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.
