Key Dates For Your 2024 H2 Marketing Calendar
Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates for the second half of the year leading up to peak – to inspire you to get ahead and start planning now.
Whether your goal is to acquire new customers, boost conversion rates and AOVs, reduce cart abandonment, manage inventory or traffic shape – effective campaign planning and working with the right tech partners will help ensure you achieve them.
Here are some key dates for your marketing calendar for the rest of 2024, to get you thinking about creative campaigns we can help you with in the run up to the all-important peak season.
| JULY | AUGUST | SEPTEMBER |
| Wimbledon Championships starts (1) |
Qixi Festival / Valentine's Day (10, China) | Father's Day (1, Australia) |
Canada Day (1) |
Assumption of Mary (15, Italy) | Labor Day (2, US) |
| Amazon Prime Day (TBC) | Bank Holiday (26, UK) | Back to School (2, UK) |
| Independence Day (4, US) | Fairtrade Fortnight starts (9) | |
| Independence Day (9, Argentina) | Independence Day (16, Mexico) | |
| Bastille Day (14, France) | Mid-Autumn Festival (17, China) | |
| Independence Day (20, Colombia) | Oktoberfest starts (21, Germany) |
| OCTOBER | NOVEMBER | DECEMBER |
| Black History Month | Diwali (1) | Cyber Monday (2) |
| Golden Week (1-7, China) | Day of the Dead (1) | Green Monday (9, US) |
| National Day of Spain (12) | World Vegan Day (1) | Couple's Day (12, China) |
| Thanksgiving (14, Canada) | Melbourne Cup Day (5, Australia) | Super Saturday (21) |
| Halloween (31) | Remembrance Sunday (10) | Last Next Day Delivery (23) |
| Singles' Day (11, China) | Christmas Eve (24) | |
| Remembrance Day (UK) / Veterans Day (US) Armistice Day (France) (11) |
Christmas Day (25) | |
| El Buen Fin (15, Mexico) | Boxing Day (26) | |
| Thanksgiving (28, US) | New Year's Eve (31) | |
| Black Friday (29) | ||
| Small Business Saturday (30) | ||
| St. Andrew's Day (30, Scotland) |
Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.
Amy is intent.ly’s marketing manager, and she has 15 years’ experience working in marketing for global events and technology.
