intent.ly Live! 2025: Connection, creativity and performance
Looking back at our third intent.ly Live!, held in London’s Canary Wharf on 1st October, we explored what truly makes advertising effective […]
Key Marketing dates to help boost conversions this Q4
As we enter Q4 and peak season, every click and onsite experience matters. With shoppers hunting for deals, now’s the time to […]
Building a promo codes strategy that converts and protects margins
Promo codes are powerful conversion tools, but without a clear strategy they can quickly eat into profitability. The most effective retailers design […]
Life through a Gen Z lens – humanising the UX experience
Generational Changes in Attention SpanGen Z and Gen Alpha have grown up within the digital sphere. We are used to seeing ultra-processed, […]
How to set up effective A/B tests for overlays
Data-driven testing unlocks valuable insights, enabling you to optimise conversion rates, engagement, and revenue. But where do you start?! With over a […]
A conversation with Kevin Edwards, Director of The Affiliate and Partner Marketing Association (APMA)
In a world where we’re all chronically online, affiliate marketers have turned scrolling into strategy and clicks into commissions. We’ve witnessed the […]
