Key dates for your 2026 marketing calendar
As we look toward 2026, here are some of the key dates for your marketing calendar to help you plan ahead and set your campaigns up for success. Targeted, relevant, and timely campaigns continue to be the key to maximising shopper engagement and driving conversions helping you hit your KPIs with confidence.
Whether your goal is to attract new customers, increase conversions and AOVs, reduce cart abandonment, manage inventory, or shape traffic, thoughtful campaign planning will set you up for a strong year ahead.
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JANUARY
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FEBRUARY
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MARCH
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New Year's Day (1)
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Super Bowl Final (8, US)
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St. David's Day (1, Wales)
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Martin Luther King Jr Day (19, US)
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Valentine's Day (14)
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Holi Festival (4, India)
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Blue Monday (19)
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Presidents' Day (16, US)
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Ash Wednesday (18)
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Burns Night (25, Scotland)
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Family Day (16, Canada)
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World Book Day (6)
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Australia Day (26)
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Chinese New Year (17)
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International Women's Day (8)
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Ramadan starts (17)
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Shrove Tuesday / Pancake Day (17)
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Fairtrade Fortnight starts (23)
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St. Patrick's Day (17)
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Mothering Sunday (15, UK)
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Eid (19-20)
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APRIL
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MAY
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JUNE
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Good Friday (3)
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Labour Day/May Day (1)
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Pride Month
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Qingming Festival (5, China)
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Bank Holiday (4, UK)
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Republic Day (2, Italy)
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Easter Sunday (5)
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Cinco De Mayo (5, Mexico)
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Flag Day (14, US)
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Easter Monday (6)
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WWII Victory Day (8, France)
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Father's Day (21)
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St. George's Day (23, England)
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Mother's Day (10, US, Australia)
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Wimbledon Championships (29)
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Anzac Day (25)
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Hot Sales (14 TBC, Mexico)
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FA Cup Final (16)
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Victoria Day (18, Canada)
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RHS Chelsea Flower Show (20)
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Bank Holiday (25, UK)
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Memorial Day (25, US)
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Whit Monday (25)
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Gloucester Cheese Rolling (25, UK)
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Mother's Day (31, France)
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JULY
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AUGUST
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SEPTEMBER
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Canada Day (1)
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Assumption of Mary (15, Italy)
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Back to School (1, UK)
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Independence Day (4, US)
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Qixi Festival / Valentine's Day (10, China)
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Father's Day (6, Australia)
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Independence Day (9, Argentina)
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Bank Holiday (31, UK)
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Labor Day (7, US)
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Bastille Day (14, France)
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Independence Day (16, Mexico)
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Independence Day (20, Colombia)
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Oktoberfest starts (19, Germany)
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Amazon Prime Day (TBC)
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Fairtrade Fortnight starts (22)
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Mid-Autumn Festival (25, China)
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OCTOBER
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NOVEMBER
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DECEMBER
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Black History Month
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World Vegan Day (1)
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Green Monday (14, US)
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Golden Week (1-7, China)
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Day of the Dead (2)
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Couple's Day / Double 12 (12, China)
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National Day of Spain (12)
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Melbourne Cup Day (3, Australia)
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Super Saturday (19)
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Thanksgiving (12, Canada)
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Remembrance Sunday (9)
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Last Next Day Delivery (23)
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Thanksgiving (13, Canada)
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Singles' Day (11, China)
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Christmas Eve (24)
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Halloween (31)
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Remembrance Day (UK) / Veterans Day (US) Armistice Day (France) (11)
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Christmas Day (25)
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Diwali (20)
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Boxing Day (26)
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El Buen Fin (13-16, Mexico)
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New Year's Eve (31)
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Thanksgiving (26, US)
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Black Friday (27)
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Small Business Saturday (28)
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St. Andrew's Day (30, Scotland)
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Cyber Monday (30)
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Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.
Patience is intent.ly’s marketing executive, with a passion for creative content marketing and social media strategies.
