case study

Solving the new phone charger conundrum

The challenge

At if there’s one thing we know, it’s that there’s nothing more inconvenient than a phone without a charger. But did you know that the most modern of handsets do not include a plug charger, instead opting for just a charging cable?

This produced a challenge and opportunity in equal measure for Currys PC World, who wanted to ensure consumers were not disappointed with the outcome of a new phone unboxing that was missing a plug-in charger. 

Previous customer feedback highlighted that customers were likely to be unaware that their new piece of technology would be missing a plug adapter.

With this information in mind, Currys PC World sought the help of to ensure consumers were told of this potential need during the checkout process and requested the ability to be able to add the adapter directly into their basket. 

A happy customer and an up-sell in just one click.

Campaign build:


Less than 1% of total traffic


Time delayed trigger

Dynamic basket campaign

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