intent.ly case study

Solving the new phone charger conundrum

The challenge

At intent.ly if there’s one thing we know, it’s that there’s nothing more inconvenient than a phone without a charger. But did you know that the most modern of handsets do not include a plug charger, instead opting for just a charging cable?

This produced a challenge and opportunity in equal measure for Currys PC World, who wanted to ensure consumers were not disappointed with the outcome of a new phone unboxing that was missing a plug-in charger.

Previous customer feedback highlighted that customers were likely to be unaware that their new piece of technology would be missing a plug adapter.

With this information in mind, Currys PC World sought the help of intent.ly to ensure consumers were told of this potential need during the checkout process and requested the ability to be able to add the adapter directly into their basket.

A happy customer and an up-sell in just one click.

Campaign build:

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Less than 1% of total traffic

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Time delayed trigger

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Dynamic basket campaign

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Read our latest success stories

"One game changer when working with intent.ly is their ability to build bespoke products that fit the client’s goals and objectives. This is not a set and forget solution! The team at intent.ly are always looking for ways to increase onsite performance and aren’t happy to rest on their laurels."

Alexander Randall, Rakuten AU

"The ability to serve the right campaign, to the right user at the right time through the granularity and advanced targeting of the tech is second to none and we very much look forward to continued success."

Annalie McCann, Superdrug

"The intent.ly team is a joy to work with - the technology that they're able to offer brands is wonderful! The integration is seamless and being able to capture the revenue in an unobtrusive way is perfect! The clients I've launched have been very happy and I recommend intent.ly to new clients as a top tech partner to work with!"
Kristine Hall, OAK Digital

"By engaging our savings message and offers to users who show exit intent, we find more users are convinced to remain on site, and by directing users who engage with the overlays to a relevant landing page, we are more likely to convert what would have otherwise been lost leads."
Jessica Brown, Sandals

"Not only did intent.ly help us achieve a phenomenal uplift in orders, but the personalised activity was able to more than help accomplish our trading objectives."
Andrew Barratt, Dixons Carphone

"intent.ly are now active across all of our territories and continue to innovate with us, working towards our ultimate end goal; increasing the conversion rate of our users."
Ben van Pelt, Feel Unique

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