case study

Carphone Warehouse logo

Engaging visitors with time-sensitive messaging and countdown campaigns

The challenge

At we understand the advantages of conversion optimisation include combatting the stunted attention span of today’s consumers by allowing them to find exactly what they are looking for, in the swiftest fashion possible, without distracting them if they are already invested in a particular purchase path onsite.

One of the major benefits of doing this is being able to increase immediate website revenue. Unlike advertising efforts, conversion rate optimisation provides immediate and tangible profits when actioned correctly.

The challenge was set out to to increase customer conversion without distracting from multiple targeted campaigns that were already running onsite, so as not to detrimentally affect conversion rate.

Campaign build:


Shown to 3.63% of total traffic


Countdown campaign

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"One game changer when working with is their ability to build bespoke products that fit the client’s goals and objectives. This is not a set and forget solution! The team at are always looking for ways to increase onsite performance and aren’t happy to rest on their laurels."

Alexander Randall, Rakuten AU

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Annalie McCann, Superdrug

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Kristine Hall, OAK Digital

"By engaging our savings message and offers to users who show exit intent, we find more users are convinced to remain on site, and by directing users who engage with the overlays to a relevant landing page, we are more likely to convert what would have otherwise been lost leads."
Jessica Brown, Sandals

"Not only did help us achieve a phenomenal uplift in orders, but the personalised activity was able to more than help accomplish our trading objectives."
Andrew Barratt, Dixons Carphone

" are now active across all of our territories and continue to innovate with us, working towards our ultimate end goal; increasing the conversion rate of our users."
Ben van Pelt, Feel Unique