intent.ly case study
Engaging visitors with time-sensitive messaging and countdown campaigns
The challenge
At intent.ly we understand the advantages of conversion optimisation include combatting the stunted attention span of today’s consumers by allowing them to find exactly what they are looking for, in the swiftest fashion possible, without distracting them if they are already invested in a particular purchase path onsite.
One of the major benefits of doing this is being able to increase immediate website revenue. Unlike advertising efforts, conversion rate optimisation provides immediate and tangible profits when actioned correctly.
The challenge was set out to intent.ly to increase customer conversion without distracting from multiple targeted campaigns that were already running onsite, so as not to detrimentally affect conversion rate.
Campaign build:
Shown to 3.63% of total traffic
Countdown campaign
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