Add intent.ly to Google Tag Manager Guide
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.0.8″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
intent.ly – Google Tag Manager Integration
Integrating the intent.ly tag into your website is quick and simple, just follow the guide below to get your tag live.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#F7F7F7″][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.9.10″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.8″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
1 – Setting up Google Tag Manager
Setting up an account is easy, head onto https://marketingplatform.google.com/about/tag-manager/ and go though the"Start for free"process.
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_1.png” title_text=”Image_1″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#ffffff”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
2 – Adding a Tag
Now that we’ve added the tag onto our workspace, we need to implement it. To do so click on the New Tag Button back on the Overview Page.
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_2.png” title_text=”Image_2″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
Now we’re going to import the tag template into our workspace, to do that click on the Search Gallery button.
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_3.png” title_text=”Image_3″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
Where we can directly search for the Tag by typing
intent.ly
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_4.png” title_text=”Image_4″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
Once you’ve found out Tag, add it using the Add to Workspace button on the top right.
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_5.png” title_text=”Image_5″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#F7F7F7″][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
3 – Setting up the tag
Now that we’ve added the tag onto our workspace, we need to implement it. To do so click on the New Tag Button back on the Overview Page.[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_6.png” title_text=”Image_6″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
From here we can access the Tag Configuration page which allows us to import the previously saved tag. Just Click on the Configuration and then search for intent.ly . To add the tag, simply click on the Name.
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_7.png” title_text=”Image_7″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
Input the tag ID which will be your domain name in this format yourcompany.com. Alternatively speak to your intent.ly contact who will confirm the ID needed
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_8.png” title_text=”Image_8″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
Lastly we need to add a trigger, this can be done by clicking on the Triggering tab. Here we can select all the pages where we want the tag to be installed on. In our example we chose All pages. Once done just press Add .
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_9.png” title_text=”Image_9″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#ffffff”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
4- Publishing the Tag
Once we’re ready to publish our tag, head back to the Overview Tab and find the Submit button in the top right corner of the screen.
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/07/pubish.png” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”3.25″ width=”95%”][et_pb_column type=”2_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_font=”Montserrat|300|||||||” text_text_color=”#0f2c41″ text_font_size=”20px” text_line_height=”1.8em”]
Before publishing you’ll need to assign a version name and description which will later help you identify all of your updates, Once done press the publish button and you’re done!
[/et_pb_text][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://intent.ly/wp-content/uploads/2021/10/Image_11.png” title_text=”Image_11″ align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.9.10″ box_shadow_style=”preset3″][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section]

Amy is intent.ly’s marketing manager, and she has 15 years’ experience working in marketing for global events and technology.