Watch the first intently insights webinar on demand - 'Beyond The Discount' with Dr. Barbara Sturm > Watch now

Webinar: Beyond the Discount - Incentive Campaigns that Convert

intent.ly insights   |   26 February 2026

Watch the first episode of intent.ly insights, where Luke Matthews was joined by Hollie Macdonald, Senior Affiliate & Partnerships Manager at Dr. Barbara Sturm, to explore the creative incentive campaign that transformed onsite performance for the luxury skincare brand.

They shared the secrets to our successful tech partnership and how we developed a sophisticated, in-page “Gift with Purchase” (GWP) strategy that boosted conversions, AOV and customer loyalty!

In this 30-minute session, you will learn:

  • The impact of transitioning from broad promotional tactics to high-intent, data-driven incentives.
  • How to target campaigns by customer type to maximise ROI.
  • The importance of seamlessly integrated content – and how the right partner can help transform your checkout into a premium experience.
  • How to use the affiliate channel as a tool for inventory management and customer loyalty.
intently insights - beyond the discount

Register to watch the webinar on demand

Complete the short form below to watch the webinar: Beyond the Discount – Incentive Campaigns that Convert 

intent.ly integrates seamlessly

intent.ly solutions integrate with tools and platforms that already contribute to your ecommerce strategy. We also partner with over 150 affiliate networks & agencies globally, so it couldn’t be easier to set up and start driving results.

Brands utilising intent.ly to drive higher onsite conversions

intent.ly is a performance-based shopper journey optimisation platform empowering online retailers to engage & convert  shoppers.

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