[vc_row][vc_column][vc_tta_tabs][vc_tta_section i_icon_fontawesome=”fa fa-eye” add_icon=”true” title=”Objectives” tab_id=”1603718784814-83594502-cb5f”][vc_single_image image=”2950″ img_size=”medium” onclick=”img_link_large”][vc_column_text]CPW’s partnership with intent.ly had aims to reduce site abandonment, increase conversion rate, and increase handset [HS] contract sales volume without resorting to incentivising. In addition to this, intent.ly needed to ensure offers promoted were trading priorities for Carphone Warehouse across 3 key promotional windows:

• Cyber weekend: Cyber Monday promotion
• Christmas deals
• Tariff specific offers (O2)

[/vc_column_text][vc_single_image image=”2947″ img_size=”medium” onclick=”img_link_large”][vc_column_text]Through its design, this campaign looked to achieve clear objectives for the advertiser, publisher & network:

Carphone Warehouse: over 50% of Smarter Click sales to be that of CPW trading priority products, and increase overall Cyber Monday sales through the affiliate channel by 40% YoY.

intent.ly: become a top 20 publisher on the Carphone Warehouse affiliate programme, delivering a campaign that aligned creatively with Carphone Warehouse’s brand messaging and trading priorities.

Awin: diversifying the publisher mix, utilising an effective technology partner on the programme, effective use of custom parameter set up to deliver client with real time product performance reporting, and increase Carphone Warehouse market share within the telco sector on Awin.[/vc_column_text][vc_single_image image=”2949″ img_size=”medium” onclick=”img_link_large”][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fa fa-line-chart” add_icon=”true” title=”Results & Effectiveness” tab_id=”1603718784825-a7cef685-1e6b”][stat_counter icon=”Defaults-cogs gears” icon_size=”32″ icon_color=”#2b79ba” counter_title=”Campaigns drove contract sales over a 3 week period” counter_value=”1519″ speed=”3″][stat_counter icon=”Defaults-cogs gears” icon_size=”32″ icon_color=”#2b79ba” counter_title=”Sales in 24 hours – over double the average of the top 10 publishers” counter_value=”424″ speed=”3″][stat_counter icon=”Defaults-signal” icon_size=”32″ icon_color=”#2b79ba” counter_title=”Conversion rate achieved – over double that of the top 10 publishers” counter_value=”9″ counter_suffix=”%” speed=”3″][stat_counter icon=”Defaults-calendar” icon_size=”32″ icon_color=”#2b79ba” counter_title=”YOY affiliate sale increase, of which Smarter Click were responsible for 33%” counter_value=”70″ counter_suffix=”%” speed=”3″][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fa fa-address-book-o” add_icon=”true” title=”Client Feedback” tab_id=”1603718939094-11214871-2247″][vc_column_text]

“One of the beauties of digital marketing is the ability to tailor offerings to suit the very unique needs of consumers. However, few publishers are able to successfully develop and execute campaigns that truly capitalise on this ability.

“Our partnership with intent.ly both met and far exceeded expectations as they crafted bespoke journeys for segments of our traffic based upon their previous activity on site. Not only did they help us achieve a phenomenal uplift in orders, but the personalised activity was able to help more than accomplish our trading objectives.

“To achieve such non-incentivised sales volumes spoke to intent.ly’s ability to help us provide a great online experience for our customers, and to enable us to connect them with the products and services they require.”

Wesley Kepple (Partnerships Manager, CPW)

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