[vc_row full_width=”stretch_row” full_height=”yes” parallax=”content-moving” bg_type=”image” parallax_style=”vcpb-vz-jquery” bg_image_new=”id^3022|url^https://intent.ly/wp-content/uploads/2020/11/Desktop.jpg|caption^null|alt^null|title^Desktop|description^null” css=”.vc_custom_1606752387338{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}”][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1606752818480{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”]
Boosting conversions with minimal downtime
Sage’s opening brief, due to their experience in the market, contained a need for transparency, accuracy in reporting, speedy account management, campaign set up speed, testing speed, technological functionality, strong lines of communication and a supplier with their best interests at heart.[/vc_column_text][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row full_width=”stretch_row” bg_type=”image” parallax_style=”vcpb-default” css=”.vc_custom_1606752728636{background-image: url(https://intent.ly/wp-content/uploads/2020/11/header3.jpg?id=3023) !important;}”][vc_column width=”1/2″ css=”.vc_custom_1606752803419{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”][vc_column_text]
Challenges included:
- Boosting conversion rates by at least 2% globally within a year
- Having marketing material buried within the website causing some customers to not see information relevant to them
- Limitations in personalisation and tracking issues
- They were also migrating websites and needed campaigns to be quickly rolled out across each territory which had its specific language, branding and tone of voice
[/vc_column_text][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” bg_type=”image” parallax_style=”vcpb-fs-jquery” bg_override=”browser_size” css=”.vc_custom_1606755592401{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;background-image: url(https://intent.ly/wp-content/uploads/2020/11/header2.jpg?id=3025) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/2″ css=”.vc_custom_1606754767309{margin-top: 10% !important;margin-right: 10% !important;margin-bottom: 10% !important;margin-left: 10% !important;}”][vc_column_text css=”.vc_custom_1606754886706{margin-top: 10% !important;margin-right: 10% !important;margin-bottom: 15% !important;margin-left: 10% !important;}”]
The Strategy
We delivered a like for like campaign so that there would be no down time while Sage moved transitioned activity to Smarter Click. Once we had established a true baseline, we ran a series of tests with, differing degrees of depth, designed to boost the conversion rate of each territory, while simultaneously finding out what approach worked best in each market. This was executed while avoiding discounting. It was truly a global effort that stretched across 4 of Sage’s different territories.[/vc_column_text][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row]
