The tag

Some questions answered about our tag

The tag for our clients which contains the JSON configuration required to load our technology is approximately 10KB on average.

When the data is transferred over the network, we utilise GZIP + Brotili compression which brings the size of the file down to 3.74KB.

This network request takes around ~40ms to complete. Caching is used on the file to ensure that a client will keep a local copy of the file for up to 15 minutes. This allows us to make almost real-time changes to your tag.


Our main tag javascript file which is loaded after the tag configuration is around 55KB depending on the version of the tag which is being used, once compressed this file is around 19KB when transferred over the internet.

A request for this file typically downloads in around ~25ms. These files are cached for 31 days which means a client will only ever load that file once per month.

Any images used for our overlays are served through our CDN, the same as our JavaScript which is served from over 200 cities around the world, including 17 Points of Presence in China.

This technology should mean that any internet user in the developed world should see response times under 100ms.

All of’s endpoints utilise high-grade SSL encryption to ensure data between client and server is encrypted. The datastores which we utilize to hold information collected by our tag and about configurations all utilize transport layer security and encryption at-rest.


All domains that utilizes to handle data transfer with the exception of is owned and handled entirely by Global Ltd. Access to DNS records is vetted and requires high clearance before any modifications are made.

Aside from TLS & encryption at-rest, we further encrypt any information which we may deem sensitive including but not limited to email addresses and IP addresses. Access to our datastores is vetted and only used if absolutely necessary. Secure logins are only given to key staff using 3-factor authentications, and access to other systems are protected with a secure permission-based access management.

Award-winning technology

There are no such thing as bad ideas

Here at we thrive on innovation. If there is a feature you would like to see on our platform then please get in touch using the form below.



"One game changer when working with is their ability to build bespoke products that fit the client’s goals and objectives. This is not a set and forget solution! The team at are always looking for ways to increase onsite performance and aren’t happy to rest on their laurels."

Alexander Randall, Rakuten AU

"The ability to serve the right campaign, to the right user at the right time through the granularity and advanced targeting of the tech is second to none and we very much look forward to continued success."

Annalie McCann, Superdrug

"The team is a joy to work with - the technology that they're able to offer brands is wonderful! The integration is seamless and being able to capture the revenue in an unobtrusive way is perfect! The clients I've launched have been very happy and I recommend to new clients as a top tech partner to work with!"
Kristine Hall, OAK Digital

"By engaging our savings message and offers to users who show exit intent, we find more users are convinced to remain on site, and by directing users who engage with the overlays to a relevant landing page, we are more likely to convert what would have otherwise been lost leads."
Jessica Brown, Sandals

"Not only did help us achieve a phenomenal uplift in orders, but the personalised activity was able to more than help accomplish our trading objectives."
Andrew Barratt, Dixons Carphone

" are now active across all of our territories and continue to innovate with us, working towards our ultimate end goal; increasing the conversion rate of our users."
Ben van Pelt, Feel Unique

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