intent.ly Privacy & Cookie Policy

We value your privacy and are dedicated to safeguarding it through adherence to this privacy policy (“Policy”). This Policy outlines the kinds of information we may collect from you or that you may provide, known as “Personal Information,” on our intent.ly/en/ website (“Website” or “Service”) and its associated products and services (“Services”). Additionally, it elucidates our practices concerning the collection, usage, maintenance, protection, and disclosure of Personal Information. Your choices regarding the use of your Personal Information and instructions on how to access and update it are also covered.

This Policy serves as a legally binding agreement between you (“User,” “you,” or “your”) and intent.ly (trading as “intent.ly Global Ltd,” “we,” “us,” or “our”). If you are entering into this agreement on behalf of a business or other legal entity, you confirm that you possess the authority to bind such an entity to this agreement. If you lack this authority or disagree with the terms of this agreement, you must decline and refrain from accessing and using the Website and Services. Your access and usage imply that you have read, comprehended, and consent to be bound by this Policy. It is important to note that this Policy does not extend to companies or individuals outside our ownership or control.

Automatic Collection of Information

Upon visiting the Website, our servers automatically record information transmitted by your browser. This includes details such as your device’s IP address, browser type and version, operating system type and version, language preferences, or the webpage visited prior to reaching our site. This data assists in identifying potential abuse cases and establishing statistical insights into Website and Services usage.

Collection of Personal Information

While you can use the Website and Services anonymously, certain features may require the provision of Personal Information, such as your name and email address. This information may be requested when you publish content, make a purchase, or complete online forms on the Website. The types of Personal Information collected include:

  • Account details (e.g., user name, unique user ID, password, etc.)
  • Contact information (e.g., email address, phone number, etc.)
  • Basic personal information (e.g., name, country of residence, etc.)
  • Geolocation data of your device (e.g., latitude and longitude)
  • Any other materials willingly submitted (e.g., articles, images, feedback, etc.)

We may collect information directly from you or from other sources like public databases and joint marketing partners. Your decision not to provide Personal Information may limit access to certain features on the Website.

Privacy of Children

We do not knowingly collect Personal Information from children under 18. If you are under 18, refrain from submitting any Personal Information through the Website. Parents and guardians are encouraged to monitor their children’s internet usage and guide them not to disclose Personal Information online without permission.

Use and Processing of Collected Information

We function as both a data controller and processor under the General Data Protection Regulation (GDPR). Our role varies based on specific scenarios involving Personal Information. When you submit Personal Information for Website and Services access, we act as a data controller, determining the processing purposes and means. Conversely, when you provide Personal Information through the Website and Services, you act as a data controller, and we process the information in accordance with your instructions.

The collected information is used for purposes such as delivering products or services, improving user experience, targeted advertising, enforcing terms and conditions, and operating the Website and Services. The legal bases for collecting and processing Personal Information include user consent, performance of a contract, and compliance with legal obligations.

Payment Processing

For Services requiring payment, your payment information may be required. Third-party payment processors (“Payment Processors”) assist in securely processing payment information. Payment Processors adhere to PCI Security Standards Council guidelines, ensuring secure data exchange over SSL-secured channels.

Please note that Payment Processors may collect Personal Information for payment processing, governed by their privacy policies. Reviewing their policies is recommended.

Disclosure of Information

To fulfil requested Services or complete transactions, we may share information with trusted subsidiaries, affiliates, service providers (“Service Providers”), and contracted companies. Service Providers are authorised to use or disclose information solely for performing designated functions and complying with legal requirements. Personal Information is not shared with unaffiliated third parties.

We may disclose Personal Information if required or permitted by law, such as complying with legal processes or protecting our rights and the safety of Users.

Retention of Information

Personal Information is retained and used for the duration necessary to comply with legal obligations, enforce agreements, resolve disputes, and, unless a more extended retention period is required or allowed by law, for a maximum of 24 months. Aggregated data derived from or incorporating Personal Information may be used post-update or deletion, ensuring anonymity.

Transfer of Information

Depending on your location, data transfers may involve sending information to a country other than your own. Your explicit consent or GDPR provisions allows such transfers. You have the right to know the legal basis for information transfers outside the European Union and the security measures taken to safeguard information.

Data Protection Rights under GDPR

If you are an EEA resident, you possess data protection rights. You can exercise rights like withdrawing consent, accessing and correcting Personal Information, objecting to processing, requesting data deletion, or transferring Personal Information.

Cookie Policy

Cookies and similar technologies are used to gather information, enhance user experience, and analyse Website and Services usage. By using the Website and Services, you consent to the usage of cookies in compliance with this Policy.

Data Analytics

Third-party analytics tools, utilising cookies, web beacons, or similar technologies, may collect standard internet activity and usage information. This non-personally identifiable data is used to generate statistical reports on User activity, contributing to performance monitoring and service improvement.

Do Not Track Signals

Currently, our Website and Services do not interpret or respond to Do Not Track signals transmitted by browsers. While tracking is limited and adheres to stringent data collection policies, the interpretation of these signals is not uniform.

Advertisements

Online advertisements may be displayed, sharing aggregated and non-identifying customer information. Personally identifiable information is not shared with advertisers. Third-party companies may assist in tailoring advertisements based on User activity, deploying cookies to track behaviour.

Social Media Features

Social Media Features integrated into the Website may collect your IP address and page visits. Hosted by respective providers or directly on our platform, these features operate under the privacy policies of their providers.

Email Marketing

Voluntary subscription to electronic newsletters is offered. Your email address remains confidential, disclosed only when utilizing third-party providers for distribution. Emails comply with the CAN-SPAM Act, providing clear origin information and opt-out instructions.

Push Notifications

Voluntary push notifications are available, relying on device tokens issued by operating systems. Tokens do not reveal personal identity or contact information. Adjust device settings to stop receiving push notifications.

Links to Other Resources

The Website and Services contain links to external resources. We are not responsible for their privacy practices. Users are advised to review the privacy statements of external resources collecting Personal Information.

Contact Information

For queries or concerns about this Policy, contact us at contact@intent.ly.

Changes to the Privacy Policy

This Policy may be updated periodically. Substantial changes will be communicated through notices on the Website or via other means. Continued use of the Website and Services post modifications constitutes acceptance of the revised Policy.

intent.ly is a performance-based shopper journey optimisation platform empowering online retailers to engage & convert  shoppers.

intent.ly Global Ltd
Office 7-102, 7th Floor
30 Churchill Place
London, E14 5RE

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