Optimising Promo Code Performance This Black Friday
Download our guide and unlock smarter promo code strategies to ensure a successful peak season.
When used effectively, promo codes remain one of the most effective conversion levers available to retailers, especially during the all-important Black Friday period. But they also come with challenges, impacting profit margins and shopper experiences. This guide demonstrates the psychology, tactics, and tools you need to develop high-performing promo code strategies.
From strategy to execution, here’s what you’ll take away:
- The psychology behind why promo codes work
- How to craft a strategy that converts
- Campaign ideas that maximise code impact
- Best practices for A/B testing promo codes
- How to measure and interpret results accurately
- Common pitfalls and how to overcome them
Download your copy now
Complete the short form below to access the new intent.ly eBook – The Ultimate Guide to Optimising Promo Code Conversion This Black Friday
intent.ly integrates seamlessly
intent.ly solutions integrate with tools and platforms that already contribute to your ecommerce strategy. We also partner with over 150 affiliate networks & agencies globally, so it couldn’t be easier to set up and start driving results.
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