Affiliate Marketing Reflections 2025 - and What’s Next for 2026
A look back on 2025’s most impactful performance drivers, uncovering the strategies and market movements that will influence the affiliate landscape in 2026.
As the affiliate and performance marketing world races toward the 2025 peak season finale, it’s clear that networks, brands and publishers have been navigating rapid shifts in technology, data, and partnership models. From the rise of AI-driven optimisation to evolving publisher and advertiser behaviour, this year has tested agility and rewarded innovation.
We sat down with some key voices from the major affiliate networks and tracking platforms to reflect on the industry in 2025 – and for a look ahead at what’s coming in 2026.
Views from the (network) top, featuring:
- Adam Ross, CEO, Awin
- Linda O’Connell, Senior Vice President, UK & Ireland, CJ
- Marthe Berlin, Regional Vice President, Publisher Development EMEA,
impact.com - Maura Smith, CMO/SVP, Partnerize
- Matthias Stadelmeyer, President & CEO, Tradedoubler
All the insights and advice you need to elevate your affiliate and performance marketing strategy for a successful 2026.
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