Boosting conversions with minimal downtime

Sage’s opening brief, due to their experience in the market, contained a need for transparency, accuracy in reporting, speedy account management, campaign set up speed, testing speed, technological functionality, strong lines of communication and a supplier with their best interests at heart.[/vc_column_text][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row full_width=”stretch_row” bg_type=”image” parallax_style=”vcpb-default” css=”.vc_custom_1606752728636{background-image: url(https://intent.ly/wp-content/uploads/2020/11/header3.jpg?id=3023) !important;}”][vc_column width=”1/2″ css=”.vc_custom_1606752803419{padding-top: 10% !important;padding-right: 10% !important;padding-bottom: 10% !important;padding-left: 10% !important;}”][vc_column_text]

Challenges included:

• Boosting conversion rates by at least 2% globally within a year
• Having marketing material buried within the website causing some customers to not see information relevant to them
• Limitations in personalisation and tracking issues
• They were also migrating websites and needed campaigns to be quickly rolled out across each territory which had its specific language, branding and tone of voice

[/vc_column_text][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” bg_type=”image” parallax_style=”vcpb-fs-jquery” bg_override=”browser_size” css=”.vc_custom_1606755592401{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;background-image: url(https://intent.ly/wp-content/uploads/2020/11/header2.jpg?id=3025) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/2″ css=”.vc_custom_1606754767309{margin-top: 10% !important;margin-right: 10% !important;margin-bottom: 10% !important;margin-left: 10% !important;}”][vc_column_text css=”.vc_custom_1606754886706{margin-top: 10% !important;margin-right: 10% !important;margin-bottom: 15% !important;margin-left: 10% !important;}”]

The Strategy

We delivered a like for like campaign so that there would be no down time while Sage moved transitioned activity to Smarter Click. Once we had established a true baseline, we ran a series of tests with, differing degrees of depth, designed to boost the conversion rate of each territory, while simultaneously finding out what approach worked best in each market. This was executed while avoiding discounting. It was truly a global effort that stretched across 4 of Sage’s different territories.[/vc_column_text][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row]

Antony O'Farrell

Antony is Head of design at intent.ly – he manages the day to day designs of the content that we put out.

The post Case Study – Sage appeared first on intent.ly.

• Cyber weekend: Cyber Monday promotion
• Christmas deals
• Tariff specific offers (O2)

[/vc_column_text][vc_single_image image=”2947″ img_size=”medium” onclick=”img_link_large”][vc_column_text]Through its design, this campaign looked to achieve clear objectives for the advertiser, publisher & network:

Carphone Warehouse: over 50% of Smarter Click sales to be that of CPW trading priority products, and increase overall Cyber Monday sales through the affiliate channel by 40% YoY.

intent.ly: become a top 20 publisher on the Carphone Warehouse affiliate programme, delivering a campaign that aligned creatively with Carphone Warehouse’s brand messaging and trading priorities.

Awin: diversifying the publisher mix, utilising an effective technology partner on the programme, effective use of custom parameter set up to deliver client with real time product performance reporting, and increase Carphone Warehouse market share within the telco sector on Awin.[/vc_column_text][vc_single_image image=”2949″ img_size=”medium” onclick=”img_link_large”][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fa fa-line-chart” add_icon=”true” title=”Results & Effectiveness” tab_id=”1603718784825-a7cef685-1e6b”][stat_counter icon=”Defaults-cogs gears” icon_size=”32″ icon_color=”#2b79ba” counter_title=”Campaigns drove contract sales over a 3 week period” counter_value=”1519″ speed=”3″][stat_counter icon=”Defaults-cogs gears” icon_size=”32″ icon_color=”#2b79ba” counter_title=”Sales in 24 hours – over double the average of the top 10 publishers” counter_value=”424″ speed=”3″][stat_counter icon=”Defaults-signal” icon_size=”32″ icon_color=”#2b79ba” counter_title=”Conversion rate achieved – over double that of the top 10 publishers” counter_value=”9″ counter_suffix=”%” speed=”3″][stat_counter icon=”Defaults-calendar” icon_size=”32″ icon_color=”#2b79ba” counter_title=”YOY affiliate sale increase, of which Smarter Click were responsible for 33%” counter_value=”70″ counter_suffix=”%” speed=”3″][/vc_tta_section][vc_tta_section i_icon_fontawesome=”fa fa-address-book-o” add_icon=”true” title=”Client Feedback” tab_id=”1603718939094-11214871-2247″][vc_column_text]

“One of the beauties of digital marketing is the ability to tailor offerings to suit the very unique needs of consumers. However, few publishers are able to successfully develop and execute campaigns that truly capitalise on this ability.

“Our partnership with intent.ly both met and far exceeded expectations as they crafted bespoke journeys for segments of our traffic based upon their previous activity on site. Not only did they help us achieve a phenomenal uplift in orders, but the personalised activity was able to help more than accomplish our trading objectives.

“To achieve such non-incentivised sales volumes spoke to intent.ly’s ability to help us provide a great online experience for our customers, and to enable us to connect them with the products and services they require.”

Wesley Kepple (Partnerships Manager, CPW)

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The post Delivering sales through personalisation, not incentivising. appeared first on intent.ly.

“This is abandonment tech on steroids with the detail of personalisation particularly impressive.”

Clear objectives

CPW partnered with SC with the aim to reduce site abandonment, increase conversion rate, and increase handset [HS] contract sales volume without incentivising. In addition to this Smarter Click needed to ensure offers promoted were trading priorities for Carphone Warehouse across 3 key promotional windows:

• Cyber Week: ‘Cyber Monday’ promotion
• Christmas deals
• Traffic special offers (O2)

This campaign, through its design, looked to achieve clear objectives for the advertiser, publisher & network:

Carphone Warehouse: over 50% of Smarter Click sales to be that of CPW trading priority products, and
increase overall Cyber Monday sales through the affiliate channel by 40% YoY.

Smarter Click: become a top 20 publisher on the Carphone Warehouse affiliate programme, delivering a
campaign that aligned creatively with Carphone Warehouse’s brand messaging and trading priorities.

Awin: diversifying the publisher mix, utilising an effective technology partner on the programme,
effective use of custom parameter set up to deliver client with real time product performance
reporting, and increase Carphone Warehouse market share within the telco sector on Awin.

Results & effectiveness – did the campaign meet the objectives?

The post Delivering sales through personalisation, not through incentivising. appeared first on intent.ly.