Seasonal Archives - intent.ly Data-driven Conversions Fri, 22 May 2026 10:24:29 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://intent.ly/wp-content/uploads/2020/12/cropped-inentlyFavicon-32x32.png Seasonal Archives - intent.ly 32 32 Convert more customers this gifting season 2026 https://intent.ly/convert-more-customers-this-gifting-season-2026/ Mon, 09 Feb 2026 13:21:57 +0000 https://intent.ly/?p=63164 Gifting season is where good onsite journeys prove their worth – bringing high intent traffic, but often with high abandonment and limited […]

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Gifting season is where good onsite journeys prove their worth – bringing high intent traffic, but often with high abandonment and limited patience from busy shoppers. As we approach some of the most competitive and lucrative dates in the retail calendar, from Valentine’s Day to Mother’s Day*, let’s explore how to use strategic on-site placements to capture high-intent shoppers during this period.

In a recent report, Phoenix Strategy Group marks how the online retail landscape has shifted: “between 2023 and 2025, Customer Acquisition Costs (CAC) jumped by 40-60%” for ecommerce brands. This makes a highly effective on site journey more valuable than ever, with over one-third of consumers planning to shop online for gifts leading up to Valentine’s Day.

Brands should aim to create personalised buyer journeys that improve the user experience. intent.ly tech can help elevate every gifting moment by showing smart, data-driven incentives to shoppers; ensuring the right offer reaches the right customer, exactly when it matters most. 

Here are four ways to use intent.ly solutions to deliver strategic offers, protect vital margins, and engage the 70% of shoppers who typically abandon their carts.

1. Gamification to Engage & Delight

For seasonal events like Valentine’s Day and Easter, standing out is key. Gamified overlays such as spinning wheels or inviting users to “shoot Cupid’s arrow” to unlock a reward, create more meaningful and memorable connections with users. It’s not just style over substance; research indicates that “gamified campaigns can increase customer engagement by nearly 48%.” – Rhapsody Media. Interactive campaigns add a moment of fun to an otherwise monotonous or stressful shopping journey.

2. Boosting AOV with Upsells & Gifts

Gifting season is the perfect time to recommend complementary products. Hotel Chocolat successfully boosted their Average Order Value (AOV) by implementing an  overlay targeting users with basket values under £30, resulting in a 24% conversion rate and a 77% uplift in unit sales of their new alcohol product.

Alternatively, consider an In-page Gift With Purchase campaign. By using a dynamic progress bar to show how close a user is to a spend threshold, you can increase AOV while reducing cart abandonment. Gift With Purchase campaigns are a great way to reward shoppers for increasing spend, without discounting.

3. Preventing Cart Abandonment & Coupon Friction

High cart abandonment remains a major challenge, especially when savvy users leave to look for a discount code. Our Couponlytics data shows that 52% of code attempts are invalid, and only a fraction of those frustrated shoppers will ultimately convert.

By using real-time triggers such as exit intent or dwell time, you can surface the right offers at crucial moments to nudge hesitant buyers toward completion. Control your triggers based on basket value or user behaviour to ensure you are protecting your margins while providing value. For example, prompt high-intent users by triggering a discount campaign on exit intent, only at the checkout page.

Personalised email remarketing campaigns help close the loop by reminding shoppers to return and complete their purchase later too.

4. Driving Urgency with Countdown Timers

To motivate shoppers during a sale period, use countdown timers to create a sense of finality and add time pressure to an expiring offer. When implemented strategically, countdown timers are proven to increase conversions by 10-30%, GrowthSuite. 

For an even stronger nudge, use a declining offer – where the discount dynamically decreases by 1% every hour – to generate urgency and encourage action. THG brand, Grow Gorgeous, used this intent.ly strategy to achieve a 34% increase in CVR and their highest number of sales in a single day.

Most successful gifting campaigns aren’t built at the last minute. They’re planned, tested, and optimised well ahead of peak traffic. Ready to dive deeper into these strategies? Contact us to start preparing your next high-performing campaign today.

*In the UK, Mother’s Day will be celebrated on Sunday 15th March 2026. Many other countries celebrate on the second Sunday in May (May 10th 2026) including the U.S., Australia, Brazil, Canada, China, most of Europe, New Zealand and South Africa.

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]]> Key dates for your 2026 marketing calendar https://intent.ly/key-dates-for-your-2026-marketing-calendar/ Sun, 30 Nov 2025 09:00:00 +0000 https://intent.ly/?p=62203 As we look toward 2026, here are some of the key dates for your marketing calendar to help you plan ahead and […]

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As we look toward 2026, here are some of the key dates for your marketing calendar to help you plan ahead and set your campaigns up for success. Targeted, relevant, and timely campaigns continue to be the key to maximising shopper engagement and driving conversions helping you hit your KPIs with confidence.

Whether your goal is to attract new customers, increase conversions and AOVs, reduce cart abandonment, manage inventory, or shape traffic, thoughtful campaign planning will set you up for a strong year ahead.

JANUARY
FEBRUARY
MARCH
New Year's Day (1)
Super Bowl Final (8, US)
St. David's Day (1, Wales)
Martin Luther King Jr Day (19, US)
Valentine's Day (14)
Holi Festival (4, India)
Blue Monday (19)
Presidents' Day (16, US)
Ash Wednesday (18)
Burns Night (25, Scotland)
Family Day (16, Canada)
World Book Day (6)
Australia Day (26)
Chinese New Year (17)
International Women's Day (8)
Ramadan starts (17)
Shrove Tuesday / Pancake Day (17)
Fairtrade Fortnight starts (23)
St. Patrick's Day (17)
Mothering Sunday (15, UK)
Eid (19-20)
APRIL
MAY
JUNE
Good Friday (3)
Labour Day/May Day (1)
Pride Month
Qingming Festival (5, China)
Bank Holiday (4, UK)
Republic Day (2, Italy)
Easter Sunday (5)
Cinco De Mayo (5, Mexico)
Flag Day (14, US)
Easter Monday (6)
WWII Victory Day (8, France)
Father's Day (21)
St. George's Day (23, England)
Mother's Day (10, US, Australia)
Wimbledon Championships (29)
Anzac Day (25)
Hot Sales (14 TBC, Mexico)
FA Cup Final (16)
Victoria Day (18, Canada)
RHS Chelsea Flower Show (20)
Bank Holiday (25, UK)
Memorial Day (25, US)
Whit Monday (25)
Gloucester Cheese Rolling (25, UK)
Mother's Day (31, France)
JULY
AUGUST
SEPTEMBER
Canada Day (1)
Assumption of Mary (15, Italy)
Back to School (1, UK)
Independence Day (4, US)
Qixi Festival / Valentine's Day (10, China)
Father's Day (6, Australia)
Independence Day (9, Argentina)
Bank Holiday (31, UK)
Labor Day (7, US)
Bastille Day (14, France)
Independence Day (16, Mexico)
Independence Day (20, Colombia)
Oktoberfest starts (19, Germany)
Amazon Prime Day (TBC)
Fairtrade Fortnight starts (22)
Mid-Autumn Festival (25, China)
OCTOBER
NOVEMBER
DECEMBER
Black History Month
World Vegan Day (1)
Green Monday (14, US)
Golden Week (1-7, China)
Day of the Dead (2)
Couple's Day / Double 12 (12, China)
National Day of Spain (12)
Melbourne Cup Day (3, Australia)
Super Saturday (19)
Thanksgiving (12, Canada)
Remembrance Sunday (9)
Last Next Day Delivery (23)
Thanksgiving (13, Canada)
Singles' Day (11, China)
Christmas Eve (24)
Halloween (31)
Remembrance Day (UK) / Veterans Day (US) Armistice Day (France) (11)
Christmas Day (25)
Diwali (20)
Boxing Day (26)
El Buen Fin (13-16, Mexico)
New Year's Eve (31)
Thanksgiving (26, US)
Black Friday (27)
Small Business Saturday (28)
St. Andrew's Day (30, Scotland)
Cyber Monday (30)

Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.

Back to journal to read more

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]]> Supermarket Christmas adverts of 2025: unwrapped! https://intent.ly/supermarket-christmas-adverts-of-2025-unwrapped/ Fri, 21 Nov 2025 15:15:31 +0000 https://intent.ly/?p=62403 It’s that time of year again – the 2025 Christmas ads have arrived. UK retailers are leaning on nostalgia, emotion, and smart […]

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It’s that time of year again – the 2025 Christmas ads have arrived. UK retailers are leaning on nostalgia, emotion, and smart heuristics to spread festive cheer and drive connection. From heartfelt storytelling to humour and heritage, these campaigns show how powerful psychology makes marketing memorable. 

1. Waitrose

Waitrose’s advert, which centres on a wish coming true through the meeting of character Joe (played by comedian Joe Wilkinson) and Kiera (Knightley, playing herself), connecting love and joy to their food, taps into several key psychological drivers:

  • Affect Heuristic: By linking the act of shopping at Waitrose to the emotional reward of wishes coming true and amplified love, the ad encourages a decision based on positive emotion rather than just rational product comparison.

  • Aspiration Bias/Wish Fulfilment: The narrative of Joe’s ‘wish’ being granted by a seemingly miraculous event (the romantic meeting) plays on the deep-seated human desire for hope and wonder during the holidays, associating the brand with achieving a better, happier reality.

  • Celebrity Endorsement & Cultural Anchoring: The use of a well-known actress like Keira Knightley (who is known for festive romance films like Love Actually) instantly gives the brand a borrowed sense of warmth, trust, and glamour. Playing on Love Actually’s iconic cue card scene, Waitrose leverages a beloved, familiar movie moment by replacing the romantic declarations with an “I love You” message on a Waitrose pie. This cultural anchoring associates the brand’s food directly with the feeling of heartfelt Christmas romance and tradition.

2. M&S

M&S Food’s campaign, which stars Dawn French as a commuter whose food fairy-alter ego conjures a party in an M&S food truck, subtly positions its food as the ultimate Christmas gift and a catalyst for togetherness.

  • Framing Effect: By suggesting M&S food is the “best gift anyone can receive,” the brand frames its product not just as a consumable, but a meaningful, high-value present that brings people together and elevates the celebration.

  • Celebrity Endorsement & Authority Bias: The inclusion of a celebrity chef like Tom Kerridge, who collaborated on their food range, reinforces the quality and expert authority behind their festive offerings. Celebrity endorsement is a powerful, year-round tool. Think George Clooney for Nespresso (linking luxury and sophistication) or Lebron James for Nike (linking performance and aspirational success). These campaigns leverage the celebrity’s established credibility and positive image to instantly enhance brand value.

  • Social Proof/Bias: The ad’s focus on bringing a community (the stranded commuters) together for an impromptu festive feast reinforces the idea that M&S is central to shared holiday experiences.

3. Aldi

Aldi’s return of Kevin the Carrot in a two-part, Love, Actually-inspired, light-hearted adventure (culminating in an engagement) leans heavily on familiarity and humour.

  • Mere Exposure Effect & Familiarity Bias: Bringing back Kevin, a character now celebrating his 10th year, leverages the mere exposure effect. His established presence and storyline build on years of audience fondness and predictable cheer. The familiarity heuristic is used to drive loyalty; campaigns that consistently feature the same well-known jingle, like the GoCompare opera singer, or long-running characters, like the Compare the Market Meerkats, successfully build enduring trust through predictable, repeated exposure.

  • Humour as a Memory Cue: The ad’s use of silly puns and innuendos increases the memorable and shareable nature of the campaign, which often translates to higher recall and positive brand association.

  • Anticipation & Suspense: The episodic, two-part release structure creates a suspense/curiosity gap, encouraging viewers to actively seek out and watch the second part, thereby increasing total engagement time with the brand.

4. Asda

Asda’s use of The Grinch to tell a familiar story of a family Christmas feast subtly addresses current economic anxieties.

  • Nostalgia Heuristic: Featuring an iconic, well-known character like The Grinch immediately evokes a sense of childhood nostalgia and familiarity associated with the classic story.

  • Anchoring/Price Salience: By featuring The Grinch initially grumbling about “spenny gifts” and “frightful prices” until he encounters the value at Asda, the ad anchors the idea of high Christmas costs before immediately offering Asda as the cost-friendly alternative, making their lower prices feel compelling.

  • Transformation/Hope: The Grinch’s transformation from cynic to convert parallels the shopper’s journey from anxiety over costs to joyful acceptance – suggesting that shopping at Asda is the way to achieve a happier Christmas despite financial pressures.

5. Sainsbury’s

Sainsbury’s continues its partnership with Roald Dahl’s BFG and a real colleague to save Christmas dinner from a giant, emphasising community and value.

  • Nostalgia & Familiarity Heuristics: The reunion with the BFG character builds on the success and positive associations established in the previous year, solidifying the brand’s long-term connection to this beloved cultural icon. 

  • Reciprocity Norm/Altruism: The storyline of BFG and the Sainsbury’s colleague protecting the public’s dinners, combined with the brand’s partnership with Comic Relief to donate meals, activates the social norm of altruism and selflessness during the holidays, positioning Sainsbury’s as a responsible, caring brand.

  • Social Proof (Colleague Sophie): Featuring a real-life colleague in a heroic role adds authenticity and subtly uses social proof. It depicts the dedication of their staff to ensure a good Christmas for all. Social proof is a well-used heuristic since it validates the prodcut through the testimony of real people. L’Oréal embodies the concept of social proof in their “Because I’m Worth It” campaign featuring successful, glamorous spokespeople who represent the brand’s ideal. It suggests that by using the product, you are associating yourself with this ‘worth it’ group of people.

6. Lidl

Lidl’s advert, narrated by a child, focuses on emotional connection and promoting its value while highlighting its charitable Toy Bank initiative.

  • Emotional Appeal (Innocence/Purity Heuristic): The child’s narration creates a strong emotional appeal and sense of innocence, highlighting the genuine, simple desire for connection over material excess. Using a child’s voice or perspective increases the emotional weight and sincerity of the brand’s proposition. Haribo uses this technique in their iconic Kids’ Voices campaign, linking the product directly to the pure, uninhibited joy of childhood.

  • Value & Affordability Heuristic: By directly highlighting their lower price point, Lidl addresses the Cost of Living Crisis and reassures value-conscious shoppers.

  • Integrity/Commitment Cue: Promoting their Toy Bank not only fosters a sense of community but also acts as an integrity cue, validating the ad’s touching, selfless message by demonstrating concrete, charitable action.

7. Tesco

Tesco’s campaign is a series of short vignettes focusing on the relatable, perfectly imperfect family dynamics of Christmas, rather than just the food.

  • Relatability Bias/In-Group Association: By showcasing the humorous, often chaotic, but utterly familiar family dynamics (like competitive games or awkward conversations), the campaign creates a powerful sense of relatability, making the viewer feel like Tesco truly ‘gets’ their Christmas experience. Brands like Just Eat heavily leverage the relatability bias by showing busy, overwhelmed families ordering takeaway instead of cooking – positioning their service as an easy, stress-free solution to the “What’s for dinner?” question.

  • Source Credibility & Reassurance: The use of John Bishop’s narration acts as a recognisable and non-judgemental voice. His presence reminds us that the imperfections are “what make Christmas Christmas,” validating the viewer’s own experiences. This reassurance reduces the pressure of achieving an ‘ideal’ Christmas, linking Tesco to comfort and acceptance. 

  • Humour as a Memory Cue: The reliance on humour in these short, punchy clips makes the content highly digestible and memorable, reinforcing the positive association with the Tesco brand through laughter.

Moving beyond simple product showcases, these Christmas campaigns reveal a sophisticated understanding of consumer psychology. Through strategically deploying the Familiarity Heuristic (Kevin the Carrot, BFG, The Grinch), leveraging the Affect Heuristic through aspiration and humour, and strongly activating the Norm of Altruism (Sainsbury’s, Lidl), retailers are expertly building deeper, emotional brand loyalty. Crucially, in a financially sensitive year, the effective use of Anchoring and Value Heuristics (Asda, Lidl) reassures shoppers that both magic and affordability can coexist. These ads prove that the true art of festive marketing lies in connecting a product to a cherished memory, shared value, or a relatable truth; ensuring that the brand is not just seen, but felt, throughout the festive season.

Back to journal to read more

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]]> Key Marketing dates to help boost conversions this Q4 https://intent.ly/key-marketing-dates-to-help-boost-conversions-this-q4/ Tue, 14 Oct 2025 14:17:39 +0000 https://intent.ly/?p=61825 As we enter Q4 and peak season, every click and onsite experience matters. With shoppers hunting for deals, now’s the time to […]

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As we enter Q4 and peak season, every click and onsite experience matters. With shoppers hunting for deals, now’s the time to optimise your site and convert every visit. Using intent.ly’s data-driven incentives, brands can deliver the right offer to the right customer at the right moment – and the final months bring major opportunities to boost AOVs, reduce cart abandonment, and drive revenue.

Here’s your guide to key shopping dates and moments to win this Q4:

October

  • Diwali (20 Oct, India): Diwali festival marks new beginnings and the start of the new year for many. Use limited-time offers, personalised discounts, and festive-themed product bundles to help drive revenue.
  • Halloween (31 Oct): Make the most of Halloween by running playful, themed campaigns that tap into the excitement of the season. Limited-edition products, time-sensitive discounts, and interactive experiences like mystery deals or “treat or trick” offers can drive engagement, boost conversions, and attract new customers.

November

  • World Vegan Day (1 Nov)
  • Day of the Dead (2 Nov)
  • Melbourne Cup Day (4 Nov, Australia)
  • Remembrance Sunday (9 Nov)
  • Remembrance Day (UK)/Veterans Day (US)/Armistice Day (France) (11 Nov)
  • Singles’ Day (11 Nov, China): Capitalise on this special sales event where single individuals mark the occasion by spoiling themselves with gifts and presents. Singles’ Day has become one of the world’s largest online shopping days.
  • El Buen Fin (14 Nov, Mexico): This shopping holiday, offering discounts and deals for four days the weekend before Mexican Revolution Day, is expected to attract 82% of Mexican consumers for year-end purchases, with promotions as the main incentive. 
  • Thanksgiving (27 Nov, US): This period sets the stage for Black Friday and Cyber Monday. Launch teaser campaigns or early access events to build anticipation and engagement.
  • Black Friday (28 Nov): Black Friday remains one of the busiest shopping days. Focus on high-conversion offers, limited-time discounts, or bundle deals to maximise AOV and conversions.
  • Small Business Saturday (29 Nov)
  • St. Andrew’s Day (30 Nov, Scotland)

December

  • Cyber Monday (1 Dec): Many shoppers wait until Cyber Monday to make online purchases. Consider running digital exclusives, loyalty rewards, and cross-selling promotions to drive traffic and reduce cart abandonment.
  • Green Monday (8 Dec, US)
  • Couple’s Day / Double 12 (12 Dec, Asia): An opportunity to engage with Chinese shoppers following the Singles’ Day shopping frenzy and a second chance for brands to capitalise on the year-end shopping mood – with flash sales, loyalty rewards and targeted promotions.
  • Super Saturday (20)
  • Last delivery dates (last next day delivery for Christmas, 23 Dec)
  • Christmas Eve (24 Dec)
  • Christmas Day (25 Dec)
  • Boxing Day (26 Dec)
  • New Year’s Eve (31 Dec)

Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.

Back to journal to read more

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]]> Building a promo codes strategy that converts and protects margins https://intent.ly/building-a-promo-codes-strategy-that-converts-and-protects-margins/ Thu, 09 Oct 2025 16:08:12 +0000 https://intent.ly/?p=61757 Promo codes are powerful conversion tools, but without a clear strategy they can quickly eat into profitability. The most effective retailers design […]

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Promo codes are powerful conversion tools, but without a clear strategy they can quickly eat into profitability. The most effective retailers design campaigns that are not only goal-driven but also responsive to shopper behaviour – ensuring incentives are purposeful, targeted, and margin-conscious. 

Read on to learn the top-tips to perfect your strategy in preparation for peak season. 

1. Set Clear Objectives
Your promo code strategy should align with your goals, to avoid over-discounting that erodes margins or under-discounting that stifles conversions. For example: 

  • For volume growth: Use broader, higher-value discounts to attract a large customer base. 
  • For customer acquisition: Focus on first-time customer offers, perhaps with a minimum spend threshold.
  • For profitability: Implement tiered discounts, product-specific offers, or minimum purchase requirements to maintain healthy margins.

2. Leverage Intent Signals For Personalisation 
Utilise behavioural cues such as idle browsing, high basket value, repeat visits, exit intent, or scroll depth, to reveal whether a shopper is ready to buy, hesitating, or just browsing. This approach – central to intent.ly’s technology – allows you to trigger the right type of incentive at the right moment, and only if necessary to convert.

  • High-intent shoppers: Offer a small nudge (free delivery, low-value incentive) to close the sale.
  • Low-intent shoppers: Use a larger, time-bound discount to create urgency and pull them over the line.
  • Returning customers: Reward with exclusive loyalty-based codes instead of generic discounts, reinforcing long-term value.

3. A/B Test Promo Delivery
To optimise both conversions and profitability, test not only what you offer but how and when you offer it.

  • Showing vs. hiding codes: Does surfacing codes early increase engagement, or is it more effective to reveal them later in the journey?
  • Timing of overlays: Compare triggers such as exit intent, inactivity, or basket thresholds to see where they drive the best results.
  • Audience splits: Run controlled experiments with different segments (new vs. returning customers, mobile vs. desktop) to refine your targeting.

This data-driven approach ensures you’re not relying on assumptions – but on measurable outcomes. Learn more about effective A/B testing.

4. Align Promo Codes Across Channels
Promo codes shouldn’t sit in isolation. For maximum impact, they need to work seamlessly with your affiliate marketing channels, email campaigns, paid media, CRM, and other onsite activity. Aligning incentives across channels avoids confusion, minimises discount leakage, and gives customers a consistent experience.

Using bespoke, trackable codes for top partners, you can measure true ROI, strengthen affiliate relationships, and ensure every discount serves a clear purpose in your overall strategy – especially during Black Friday.

To learn more about how to unlock the psychology, tactics, and tools behind
high-performing promo code strategies this peak season, download our free eBook.

Couponlytics, intent.ly’s promo code insights platform, gives retailers full visibility and control over all discount activity to track performance, fix invalid codes in real time, and measure true revenue impact. By turning promo data into actionable insights, it helps brands reduce cart abandonment, optimise budgets, and strengthen top-performing partners – turning discounts into a driver of growth. Book a demo and personalised code performance audit at intent.ly/contact.

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]]> Key dates for your 2025 marketing calendar https://intent.ly/key-dates-for-your-2025-marketing-calendar/ https://intent.ly/key-dates-for-your-2025-marketing-calendar/#respond Wed, 04 Dec 2024 10:31:06 +0000 https://intent.ly/?p=60252 Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates […]

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Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates for your marketing calendar to kick off 2025 – we hope it inspires you to get ahead and start planning for success now.

Whether your goal is to acquire new customers, boost conversion rates and AOVs, reduce cart abandonment, manage inventory or traffic shape – effective campaign planning and working with the right tech partners will help ensure you achieve them.

JANUARY
FEBRUARY
MARCH
New Year's Day (1)
Super Bowl Final (9, US)
St. David's Day (1, Wales)
Martin Luther King Jr Day (20, US)
Valentine's Day (14)
Shrove Tuesday / Pancake Day (4)
Blue Monday (20)
Presidents' Day (17, US)
Ash Wednesday (5)
Burns Night (25, Scotland)
Family Day (17, Canada)
World Book Day (6)
Australia Day (26)
London Fashion Week (20)
International Women's Day (8)
Chinese New Year (29)
Ramadan starts (28)
Holi Festival (14, India)
St. Patrick's Day (17)
Eid (30)
Mothering Sunday (30, UK)
Mother's Day
APRIL
MAY
JUNE
Qingming Festival (4, China)
Labour Day/May Day (1)
Pride Month
Good Friday (18)
Cinco De Mayo (5, Mexico)
Republic Day (2, Italy)
Easter Sunday (20)
Bank Holiday (5, UK)
Whit Monday (9)
Easter Monday (21)
WWII Victory Day (8, France)
Flag Day (14, US)
St. George's Day (23, England)
Mother's Day (11, US, Australia)
Father's Day (15)
Anzac Day (25)
Hot Sales (14 TBC, Mexico)
Wimbledon Championships starts (30)
FA Cup Final (17)
Victoria Day (19, Canada)
RHS Chelsea Flower Show (20)
Mother's Day (25, France)
Bank Holiday (26, UK)
Gloucester Cheese Rolling (26, UK)
Memorial Day (26, US)
Easter
JULY
AUGUST
SEPTEMBER
Canada Day (1)
Assumption of Mary (15, Italy)
Labor Day (1, US)
Independence Day (4, US)
Bank Holiday (25, UK)
Back to School (1, UK)
Amazon Prime Day (8-11)
Qixi Festival / Valentine's Day (29, China)
Father's Day (7, Australia)
Independence Day (9, Argentina)
Independence Day (16, Mexico)
Bastille Day (14, France)
Oktoberfest starts (20, Germany)
Independence Day (20, Colombia)
Fairtrade Fortnight starts (22)
OCTOBER
NOVEMBER
DECEMBER
Black History Month
World Vegan Day (1)
Cyber Monday (1)
Golden Week (1-7, China)
Day of the Dead (2)
Green Monday (8, US)
Mid-Autumn Festival (6, China)
Melbourne Cup Day (4, Australia)
Couple's Day / Double 12 (12, China)
National Day of Spain (12)
Remembrance Sunday (9)
Super Saturday (20)
Thanksgiving (13, Canada)
Singles' Day (11, China)
Last Next Day Delivery (23)
Diwali (20)
Remembrance Day (UK) / Veterans Day (US) Armistice Day (France) (11)
Christmas Eve (24)
Halloween (31)
El Buen Fin (21, Mexico)
Christmas Day (25)
Thanksgiving (27, US)
Boxing Day (26)
Black Friday (28)
New Year's Eve (31)
Small Business Saturday (29)
St. Andrew's Day (30, Scotland)

Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.

Back to journal to read more

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]]> https://intent.ly/key-dates-for-your-2025-marketing-calendar/feed/ 0 Website Overlays: Convert More Customers This Mother’s Day 2024 https://intent.ly/website-overlays-convert-more-customers-this-mothers-day-2024/ Sun, 05 May 2024 15:59:15 +0000 https://intent.ly/staging-site/?p=57588 As we approach Mother’s Day in the UK*, we explore four ways to use website overlays to increase conversion rates during this […]

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As we approach Mother’s Day in the UK*, we explore four ways to use website overlays to increase conversion rates during this peak traffic period.

Mother’s Day is one of the busiest periods of the year for some online retailers, presenting a huge opportunity to take advantage of increased traffic and buying pressure. With spending in the UK of £1.28 billion in 2023 (Statista, 2024) and $36 billion in the US (Statista, 2023), effective Mother’s Day marketing campaigns can have a significant impact on revenue. 

With over one third of spending taking place online, brands must create personalised buyer journeys that improve experience and retention, as well as boost conversion rates to maximise sales and campaign ROI.

Here we explore four ways that website overlays can be part of this strategy.

1. Purchase or Exit Intent Overlays

Relevant overlays can be used to promote Mother’s Day special offers, such as discounts, packages and gift cards, or provide helpful information like gift ideas and shipping deadlines.

Not only do they encourage users to purchase, but when used effectively they can also enhance the user experience by reducing user touchpoints.

In 2023, the most popular campaigns run across a variety of our retail clients were ‘multi CTA campaigns’ – helping guide browsers to popular categories, turning them into satisfied shoppers!

It’s vital that the timing and triggers of these overlays offer personalised messages, at the right time. Providing value or reminders right before a user leaves your site can help keep them on the buyer journey. Overlays can help with traffic shaping too – redirecting users to higher converting pages.

2. Basket Abandonment

Increased traffic means increased levels of basket abandonment – even outside of peak times, 76% of customers with an item in their basket are likely to abandon before completion (Barilliance, 2021 survey of over 400 online stores).

Populating an overlay with basket contents when an exit event is detected – placing it ‘front-and-centre’ with appropriate messaging or incentives – can keep them on site to the point of conversion. Personalised abandonment emails can remind buyers to return and complete their purchase to close the loop.

3. Upsell Opportunities

With increased traffic and buying pressure comes the opportunity to recommend complementary products and increase average order values. You could prompt users to add chocolates or a greetings card to their order, or to bundle gifts together for a discount.

Overlays can also be used to collect email addresses in order to send reminders of Mother’s Day offers or future campaigns, and to suggest other products they might be interested in.

4. Out of Stock Alternatives

If your Mother’s Day range includes popular products that users could find elsewhere, then overlays can be used to offer alternatives to out of stock items to ensure you never miss a sale.

Typically our activity increases CR by over 3% on all campaigns the week before Mother’s Day – with Mother’s Day specific campaigns achieving an average CR of 11%.

So overlays can be a powerful tool for retail brands looking to increase sales from their Mother’s Day campaigns.

Promoting special offers, recommending products and using countdowns to create a sense of urgency can all help to increase conversion and customer loyalty. By preparing your abandonment strategy now, you will convert more customers quickly during this peak traffic period.

Designs should match your brand and campaign theme, offer something of value with a clear call to action – and be engaged at the most effective moments to boost your sales this Mother’s Day.

Contact us to book a demo today.     

*In the UK, Mother’s Day will be celebrated on Sunday 10th March 2024. Many other countries celebrate on the second Sunday in May (May 12th 2024) including the U.S., Australia, Brazil, Canada, China, most of Europe, New Zealand and South Africa.  

Editor’s Note: This post was originally published in March 2023 and has been updated for accuracy and comprehensiveness. 

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]]> Creative Christmas Campaigns that Convert https://intent.ly/creative-christmas-campaigns-that-convert/ Mon, 04 Dec 2023 09:08:41 +0000 https://intent.ly/staging-site/?p=57949 With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as […]

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With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as possible. Imaginative and personalised overlay campaigns can transform casual browsers into delighted customers this festive season.

According to a recent report by Adobe Analytics, UK online sales in the Christmas trading season are expected to rise 2.7% this year, despite ongoing pressures on the cost of living. Shoppers are expected to spend £24.1 billion during the ‘Golden Quarter’, and in the US this could reach $278.8 billion (up 9% compared to 2022).

With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as possible – on average, we see our activity increase conversion rates by over 5% before last order dates.

Creative, personalised campaigns can transform casual browsers into delighted customers this festive season – from advent calendar gamification to beautifully animated snow scenes that showcase exclusive offers, we can help bring your imaginative ideas to life.

Here are a few tips to help you prepare for success this Christmas:

🎁  Streamline shopper journeys

Positive shopping experiences will boost sales and create loyal customers. Relevant and eye-catching overlays at this time of year help you convert more shoppers – especially if you can offer exclusive discounts even after Black Friday ends.

Gifting prompts can help them find what they’re looking for – for example, directing them to popular gift categories or to similar products if they find an initial item out of stock.

Offering bundle deals on complementary products can also help to boost value perception and drive higher AOVs too. Guide them through the purchase process and remove as much friction as possible.

🔔 Create a sense of urgency 

Remind shoppers of your last delivery dates before Christmas to create a sense of urgency and encourage early purchases. You can incorporate live countdown timers into overlays and use FOMO messaging so shoppers don’t miss out on good deals or deadlines.

Spend threshold incentives can be used in a similar way – for example telling shoppers they can benefit from free shipping if they add a certain value to their basket. 

🎄 Creativity & gamification

Interactive advent calendars are a popular way to engage shoppers on your site during December, where clicks reveal special offers or gift ideas, adding an element of excitement to the shopping experience.

Beautifully designed overlays should integrate seamlessly with your website, and add some seasonal cheer to the user experience. Animations could include snow falling, festive characters interacting with the user, or even a cracker being pulled! If you can imagine it, we can design it!

On average, intent.ly tech increases conversion rates by over 5% before last order dates. Our team of experts would love to talk to you about your goals, and share previous Christmas campaign success stories – get in touch today. 

If you’re already prepared for Christmas, then here’s a list of key dates for your 2024 marketing calendar!

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