intent.ly CASE STUDY
Legoland – Building The Perfect Overlay Campaign
LEGOLAND parks are now a part of Merlin Entertainments Group. Merlin Entertainments Group ranks as Europe’s number one visitor attractions operator and second in the world after Disney.
intent.ly and MediaCom recognise the importance that imagery and CTAs can have upon an overlay campaign. In an effort to find the perfect combination of the two, we ran an extensive test to find the ‘sweet spot’ for each element.
We received two different sets of imagery. The first image was computer generated promoting ‘Year of the brick’. The second was a generic photograph of a child on one of the parks’ attractions. The CTAs used were Find Dates, Book Now and Save Now. Figures in this presentation account for 1st Jan 2018 – 14th May 2018.
The CTAs included FIND DATES, BOOK NOW and SAVE NOW forming 6 campaigns.
What is the ‘perfect overlay’ to run?