Today sees the launch of the annual Awin Report which has for 2021, taken the form of a completely digitized version including video and audio interviews with key stakeholders, partners and innovative solutions.

On the topic of outsourcing innovation, global commercial director James Boden spoke at length with Awin’s global head of strategic partnerships, Paul Stewart, to discuss the growing trend of tech companies that offer a set of onsite conversion improvements for a retailer’s website.

The affiliate channel is known for being a source of traffic generation for retailers, however this shift towards conversion technologies that offer better converting existing traffic has provided new opportunities for affiliate marketers. The choice to develop in-house vs outsourcing in any walk of digital life is of constant discussion, however thanks to intent.ly’s integration with Awin on a mastertag level, the ability to quickly and easily test outsourced solutions to see if they can truly generate tangible and incremental benefits is now an instantaneous reality.

Historically, that has primarily been in the form of providing qualified traffic. But increasingly this has extended to a collection of more technical partners that can help businesses optimize their on-site capabilities or provide analytical functions they cannot build or create themselves.

Networks like Awin’s have developed universal solutions that can house these partners so a brand can quickly insert them into its own websites with a single click and assess their impact.

excerpt from the ‘Affiliate’s ‘rent-tech’ model will allow businesses to outsource digital innovation’ section of the Awin 2021 Report

Here’s a link to the Awin report, and specifically to the outsourcing innovation conversation with intent.ly’s James Boden.

Find out more about intent.ly’s product suite and how you can quickly reap the benefits of incremental conversion technology.

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Reflecting the company’s position as leaders in intent-driven conversions, Smarter Click has launched its new brand ‘intent.ly’ initially across the US and APAC markets.

The global conversion company rolls out a new brand name, logo and overall image for its US and APAC operations as it is set to continue diversifying further into offering additional conversion tools across a host of new brand and publisher partnerships.

Ennis Al-Saiegh, CEO, said:

“Intent is at the heart of everything we do. Using intent-based data to drive incremental conversions and customer experiences is the axiom of our operations. Doubling your conversion rate is far more cost-effective and efficient than doubling your traffic levels, and intent.ly has a string of products that can do just that.”

 

“As I’m sure many others will be all too familiar with, 2020 brought us challenges that still remain across all our markets at the turn of the year. Whilst we kept the business operating soundly during these challenging times, we also utilised the time wisely, producing the next steps in our vision for the business through a new brand and identity to complement our push into the US and APAC markets.”

Operations Director, Chris Johnson, who has significant partnerships experience and a wide contact-base across these regions, will be supporting in spearheading the global reach to these markets. Speaking of the new brand image and reasons for the additional investment into these markets, Chris commented:

We’re excited to be bringing our intent.ly brand to new shores over the course of 2021. Conversion technology is becoming a core piece of many e-commerce marketing strategies and it’s a competitive marketplace wherever you operate, however our intent.ly products and proprietary technology has continued growing in its uniqueness and ultimately in value to our new and existing partner base.

 

We’re excited to be bringing this unique opportunity to pastures news, and I look forward to reigniting our push into these markets, showcasing our growing list of award-winning conversion tools which I have no doubts can offer value-add to the existing publisher base.

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