case study – A/B Testing compare airport parking services at for many airports across the UK and around the world. The client has access to over 1200 car parks spanning across +200 airports.

The Strategy

The client wanted to test an standard USP overlay campaign vs a 5% off overlay campaign to see which resonated with the user better.
The test was ran from the 1st- 7th June 2018 with the view to run the best performing campaign moving forward.

The Results:




Conversion Rate