intent.ly case study
Driving AOV and conversion with Buy Now, Pay Later at Ann Summers
Buy now pay later (BNPL) is currently one of the fastest growing payment methods online, which provides customers with the flexibility and opportunity to be able to better manage their cash flow. Ann Summers wanted to successfully be able to offer their customers the option to buy now and pay later using popular provider Klarna.
With the support of the team at intent.ly, Ann Summers tasked us with drawing attention to Klarna as a payment method, especially for consumers whose purchase intent signals had reduced during their session journey.
Capturing these consumers and showing them how they could spread their payments over multiple months would, in theory, result in a higher uptake of orders and equally an upside on average order value.
Less than 1% of total traffic
Exit intent triggers
Dynamic basket campaign
"One game changer when working with intent.ly is their ability to build bespoke products that fit the client’s goals and objectives. This is not a set and forget solution! The team at intent.ly are always looking for ways to increase onsite performance and aren’t happy to rest on their laurels."
Alexander Randall, Rakuten AU
"The ability to serve the right campaign, to the right user at the right time through the granularity and advanced targeting of the tech is second to none and we very much look forward to continued success."
Annalie McCann, Superdrug
"The intent.ly team is a joy to work with - the technology that they're able to offer brands is wonderful! The integration is seamless and being able to capture the revenue in an unobtrusive way is perfect! The clients I've launched have been very happy and I recommend intent.ly to new clients as a top tech partner to work with!"
Kristine Hall, OAK Digital
"By engaging our savings message and offers to users who show exit intent, we find more users are convinced to remain on site, and by directing users who engage with the overlays to a relevant landing page, we are more likely to convert what would have otherwise been lost leads."
Jessica Brown, Sandals
"Not only did intent.ly help us achieve a phenomenal uplift in orders, but the personalised activity was able to more than help accomplish our trading objectives."
Andrew Barratt, Dixons Carphone
"intent.ly are now active across all of our territories and continue to innovate with us, working towards our ultimate end goal; increasing the conversion rate of our users."
Ben van Pelt, Feel Unique