intent.ly-owned Smarter Click Technology Limited has announced the appointment of Kieryn Cowan to the newly created role of regional manager for the APAC market.
Cowan’s extensive experience in digital marketing includes a tenure as partnerships director covering APAC at Partnerize. Cowan will be bringing his knowledge and experience of the APAC market to intent.ly following the business decision to increase its investment and footprint across this key market during 2021.
intent.ly is a data-driven conversion business armed with tools that generate a more seamless user experience for customers and a positive improvement in conversion rate. As a ‘rentable tech’ model for retailers, intent.ly specialises in cart abandonment, exit intent, email remarketing and coupon analytics solutions.
Ennis Al-Saiegh, CEO of intent.ly, said:
“We are pleased to add Kieryn to the intent.ly team and we’re equally excited to widen our footprint in the APAC market through this appointment. Kieryn brings with him a strong set of relationships and a positive attitude to business which is very in keeping with intent.ly culture.”
“We’re executing our strategy for the year and the appointment of Kieryn is an integral part of it. We’re excited to see how our overall investment in the APAC market will perform over the next twelve months.”
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About Smarter Click:
Smarter Click is a data-driven conversion business that operates onsite and offsite to improve conversion rates for retailers from their existing traffic. Smarter Click is working across a number of key verticals globally, and operates in the US and APAC under the brand ‘intent.ly’.