The myth of AI in startups

The myth of AI in startups

Technology is evolving by the second. Each passing day brings incredible new advancements across every industry: from brilliant biotech that pushes the boundaries of medicine and services to improve our quality of living, to the advancement of personal tech and our...
Why Personalisation is the Key to Success

Why Personalisation is the Key to Success

Our attention spans are getting shorter. Propped up on the sofa keeping half an eye on the latest Netflix series while flitting between three or four tabs on the tablet, with your phone safely within reach lighting up with a steady stream of notifications. It’s not...
Consumers are ‘predictably irrational’

Consumers are ‘predictably irrational’

We discussed how today’s consumers are predictable yet irrational with one of our partners. Hear from global commercial director James Boden, interviewed by Impact’s Andrea Añez, Director of Strategic Partnerships in EMEA Conversion optimization is an art form,...